Group items tagged

Mistake 1: Not Testing the Code

Mistake 2: Getting Too Fancy With Text

Mistake 3: Serving up Non-Mobile Pages

Mistake #1: Responding too slowly or not responding at all.

Mistake #2: Respond with a non-response.

Mistake #4: Fail to respond to direct messages:

5 Common mistakes business owners make when using QR Codes and how to avoid them

1.    Not having a clearly defined campaign strategy.

2.    Not testing QR Codes

Provide a meaningful call to action.

Make the interaction worthwhile.

Not accounting for device width

Making users fill out long forms

Not reconsidering content

One of the biggest downfalls is that brands often rush into the online and social media space without fully thinking it through or tying to incorporate it into their other marketing activities.

Social media plays a pinnacle role in terms of helping companies get into their consumer’s mindset, understand how they want to be communicated with and actively engage with them.But not everybody is getting it right. There are a number of brands constantly making mistakes in the space and paying the price for it.

We talk about "the web" and "the mobile web" as if the two are different, but they aren't.

The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.