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Giving them something to tweet about to their readershipFostering good will within your nicheBecoming a desirable destination for people to gain exposure

QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.

visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).

According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.

Break down complexes processes into manageable chunks.

Start with the problem, not the solution.

Allow users to get in, out, and on with their lives.

As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.

Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016.

According to the report’s author, Peter Crocker, “QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012.”

The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.

Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.

Consider some of the ways that a social media crisis plan could go wrong:   Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.

Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.

With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.

QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

ScanLife is calling this new offering a Designer Code mobile barcode service.

It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”

The No. 1 reason users will scan a QR code is to get a discount or a coupon.

Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device

Twenty-two percent of Fortune 500 companies are using QR codes.