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It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.