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Michael Comins

BestBuzz: Local Businesses Fall in Love with QR Codes - Houston Chronicle - 0 views

www.chron.com/...ll-in-Love-with-QR-3349455.php

qr codes mobile web mobile marketing example

shared by Michael Comins on 23 Feb 12 - No Cached
  • scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses
  • The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.
  • There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.
Michael Comins

Common mobile web design mistakes | Webdesigner Depot - 0 views

www.webdesignerdepot.com/...mon-mobile-web-design-mistakes

mobile web mobile marketing tips web design

shared by Michael Comins on 23 Feb 12 - No Cached
  • Not accounting for device width
  • Making users fill out long forms
  • Not reconsidering content
  • ...6 more annotations...
  • Eliminating content and functionality for no reason
  • Forgetting the size and limitations of a finger
  • Long page-load times: Heavy image files
  • Long page-load times: Too many images
  • Not taking advantage of CSS3 and HTML5 capabilities
  • Not setting a home screen icon
Michael Comins

Winn-Dixie brings customers a high tech Valentine's Day offer using QR codes | QR Code ... - 0 views

www.qrcodepress.com/...856519

qr codes mobile web mobile marketing winn dixie example

shared by Michael Comins on 14 Feb 12 - No Cached
  • Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.
  • “Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”
Michael Comins

How to Crack the QR Code for Mobile Marketing | Entrepreneur.com - 0 views

www.entrepreneur.com/...222594

qr codes mobile web mobile marketing tips

shared by Michael Comins on 14 Feb 12 - No Cached
Michael Comins

ScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers ... - 0 views

www.qrcodepress.com/...856470

qr codes mobile web mobile marketing data

shared by Michael Comins on 07 Feb 12 - No Cached
  • The report also shows that QR codes are most popular amongst men between the ages of 25 and 34. The codes are scanned the most from Android mobile devices, with this platform accounting for 50% of all scans. The iPhone trails behind with 39% of scans.
Michael Comins

QR Codes and eCommerce - 0 views

2d-code.co.uk/qr-codes-and-ecommerce

qr codes mobile web mobile marketing data

shared by Michael Comins on 31 Jan 12 - No Cached
  • 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps.
  • This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers.
Michael Comins

QR Codes Guide: How to Use Them at Events | BizBash - 0 views

www.bizbash.com/...22321

qr codes mobile web mobile marketing tips

shared by Michael Comins on 31 Jan 12 - No Cached
  • 1. Define your goal.
  • 2. Optimize for mobile viewing.
  • 3. Size matters.
  • ...5 more annotations...
  • 4. Test the code.
  • 5. Be strategic.
  • 6. What happens to the link?
  • 7. Add a URL.
  • The study found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of the code-scanning audience), between the ages of 18 and 34 (53.4 percent), and have a household income of $100,000 or more (36.1 percent).
Michael Comins

How to Boost Conversions by Mastering QR Code Landing Pages | Business 2 Community - 0 views

www.business2community.com/...-qr-code-landing-pages-0118842

qr codes mobile web mobile marketing tips

shared by Michael Comins on 28 Jan 12 - No Cached
Michael Comins

The importance of maintaining the use of QR codes in marketing campaigns | QR Code Press - 0 views

www.qrcodepress.com/...856188

qr codes mobile web mobile marketing data

shared by Michael Comins on 23 Jan 12 - No Cached
  • Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.
  • The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.
  • Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.
Michael Comins

Springwise: QR Codes Replace Loyalty Cards To Lighten Your Wallet @PSFK - 0 views

www.psfk.com/...loyalty-cards-app.html

qr codes mobile web mobile marketing example

shared by Michael Comins on 23 Jan 12 - No Cached
  • Perx, a smartphone app from Singapore-based Maiplay Pte. that’s designed to replace all the cards in a consumer’s wallet with a single, easy way to get loyalty rewards.
  • they scan the QR code provided by the merchant when they check out. That, in turn, serves just like a stamp on an old paper card and counts towards the shopper’s next reward; Perx notifies the consumer instantly when they’ve reached that milestone. Meanwhile, users can also “spin the wheel” for a chance to win instant prizes.
Michael Comins

Introducing the Next Generation of QR Code Scanners - PR Newswire - sacbee.com - 0 views

www.sacbee.com/...ucing-the-next-generation.html

qr codes mobile web mobile marketing example

shared by Michael Comins on 23 Jan 12 - No Cached
  • QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.
  • Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.
Michael Comins

Loyal app users more likely to make a purchase: study - Mobile Marketer - Research - 0 views

www.mobilemarketer.com/...11924.html

mobile web mobile marketing data

shared by Michael Comins on 19 Jan 12 - No Cached
  • of all the users who made an in-app purchase, 44 percent did not do so until they had interacted with an app at least 10 times. Only 22 percent made a purchase in the first session and 33 percent made a purchase between sessions two and nine.
  • A Localytics study from last year, for example, found that 26 percent of apps are used only once after being downloaded.
Michael Comins

Banks Can Learn from Retailers in Prioritizing Mobile Services - American Banker Article - 0 views

www.americanbanker.com/...le-payments-web-1045785-1.html

mobile web mobile marketing data

shared by Michael Comins on 19 Jan 12 - No Cached
  • Online retail sales were about $60 billion in 2011, roughly 15% of total retail sales, according to Forrester. That is up 2 percentage points from 2010 and 9 percentage points from 2005.
  • Mobile is currently only 2% of online retail sales, or about $6 billion.
  • About 16% of consumers use mobile devices to look up product information, 30% use them to look up store hours and 23% use them to locate a store.
  • ...1 more annotation...
  • Social media prompted less than 1% of retail sales in 2011, though slightly more customers (3% or less) say they learn about deals from social media.
Michael Comins

CorpComms - News - 2083 Consumers Have Mixed Views On Qr Codes - 0 views

www.corpcommsmagazine.co.uk/...s-have-mixed-views-on-qr-codes

qr codes mobile web mobile marketing data

shared by Michael Comins on 19 Jan 12 - No Cached
  • A massive 79 per cent of those surveyed had never heard of a QR code, and almost a fifth had never seen one.
Michael Comins

Mobile Web, not Apps, Drives mCommerce Ads: SMART Report | SiliconANGLE - 0 views

siliconangle.com/...ves-mcommerce-ads-smart-report

mobile web mobile marketing data

shared by Michael Comins on 18 Jan 12 - No Cached
  • According to the study, mCommerce saw a 64 percent month-over-month increase as a Post-Click action. Store locators ran plenty of campaigns, especially retail and auto advertisers for a 47 percent month-over-month augmentation, comprising 33 percent of all campaigns in the Millennial Media platform.
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