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Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.

“Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”