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Contents contributed and discussions participated by Michael Comins

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Michael Comins

Mobile Web Traffic Spikes 35% In One Year - 0 views

thenextweb.com/...ines-the-smartphone-revolution

mobile web mobile marketing data

shared by Michael Comins on 05 Mar 12 - No Cached
  • mobile web traffic has risen as much as 35% since July 2011.
  •  mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
  • PCs still holding on to 89.45% of all traffic
Michael Comins

Mobile outstripping big screen for on-the-go web users | News | Rapid TV News - 0 views

www.rapidtvnews.com/...n-for-on-the-go-web-users.html

mobile web mobile marketing data

shared by Michael Comins on 05 Mar 12 - No Cached
  • The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.
  • Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.
Michael Comins

Competitrack report shows QR codes' rise to stardom in 2011 | QR Code Press - 0 views

www.qrcodepress.com/...857029

qr codes mobile web mobile marketing data

shared by Michael Comins on 05 Mar 12 - No Cached
  • The report found that of all the 2D barcodes currently available, QR codes is the most popular, accounting for 87% of all marketing campaigns investigated by the firm. Microsoft tags were second, accounting for only 10% of campaigns.
  • The report also found that 40% of the codes used by companies directed consumers either to the company’s homepage or a commerce-oriented website.
Michael Comins

Augmented Reality Already Is the Next Big Thing | Blogs | ITBusinessEdge.com - 0 views

www.itbusinessedge.com/...-already-is-the-next-big-thing

augmented reality mobile web mobile marketing

shared by Michael Comins on 27 Feb 12 - No Cached
  • AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.
Michael Comins

BestBuzz: Local Businesses Fall in Love with QR Codes - Houston Chronicle - 0 views

www.chron.com/...ll-in-Love-with-QR-3349455.php

qr codes mobile web mobile marketing example

shared by Michael Comins on 23 Feb 12 - No Cached
  • scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses
  • The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.
  • There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.
Michael Comins

Common mobile web design mistakes | Webdesigner Depot - 0 views

www.webdesignerdepot.com/...mon-mobile-web-design-mistakes

mobile web mobile marketing tips web design

shared by Michael Comins on 23 Feb 12 - No Cached
  • Not accounting for device width
  • Making users fill out long forms
  • Not reconsidering content
  • ...6 more annotations...
  • Eliminating content and functionality for no reason
  • Forgetting the size and limitations of a finger
  • Long page-load times: Heavy image files
  • Long page-load times: Too many images
  • Not taking advantage of CSS3 and HTML5 capabilities
  • Not setting a home screen icon
Michael Comins

Winn-Dixie brings customers a high tech Valentine's Day offer using QR codes | QR Code ... - 0 views

www.qrcodepress.com/...856519

qr codes mobile web mobile marketing winn dixie example

shared by Michael Comins on 14 Feb 12 - No Cached
  • Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.
  • “Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”
Michael Comins

How to Crack the QR Code for Mobile Marketing | Entrepreneur.com - 0 views

www.entrepreneur.com/...222594

qr codes mobile web mobile marketing tips

shared by Michael Comins on 14 Feb 12 - No Cached
Michael Comins

ScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers ... - 0 views

www.qrcodepress.com/...856470

qr codes mobile web mobile marketing data

shared by Michael Comins on 07 Feb 12 - No Cached
  • The report also shows that QR codes are most popular amongst men between the ages of 25 and 34. The codes are scanned the most from Android mobile devices, with this platform accounting for 50% of all scans. The iPhone trails behind with 39% of scans.
Michael Comins

QR Codes and eCommerce - 0 views

2d-code.co.uk/qr-codes-and-ecommerce

qr codes mobile web mobile marketing data

shared by Michael Comins on 31 Jan 12 - No Cached
  • 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps.
  • This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers.
Michael Comins

QR Codes Guide: How to Use Them at Events | BizBash - 0 views

www.bizbash.com/...22321

qr codes mobile web mobile marketing tips

shared by Michael Comins on 31 Jan 12 - No Cached
  • 1. Define your goal.
  • 2. Optimize for mobile viewing.
  • 3. Size matters.
  • ...5 more annotations...
  • 4. Test the code.
  • 5. Be strategic.
  • 6. What happens to the link?
  • 7. Add a URL.
  • The study found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of the code-scanning audience), between the ages of 18 and 34 (53.4 percent), and have a household income of $100,000 or more (36.1 percent).
Michael Comins

How to Boost Conversions by Mastering QR Code Landing Pages | Business 2 Community - 0 views

www.business2community.com/...-qr-code-landing-pages-0118842

qr codes mobile web mobile marketing tips

shared by Michael Comins on 28 Jan 12 - No Cached
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