The importance of maintaining the use of QR codes in marketing campaigns | QR Code Press - 0 views
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Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.
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The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.
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Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.