With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.

QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

ScanLife is calling this new offering a Designer Code mobile barcode service.

It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”

The No. 1 reason users will scan a QR code is to get a discount or a coupon.

Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device

Twenty-two percent of Fortune 500 companies are using QR codes.

Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.

The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.

55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.

1. Provide instructions near the QR Code

2. Give people an incentive

4. Shorten the destination URL

When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.

They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.