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Michael Comins

Digital Tools Boost In-Store Service - Direct Internet Catalogue - Retail - WWD.com - 0 views

  • With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.
  • QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.
Michael Comins

10 Creative Ways to Use QR Codes for Marketing - 0 views

  • 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
  • 1. Reinventing the Shopping Experience
  • 2. Enhancing the User Experience
  • ...8 more annotations...
  • 3. Streamlining the Customer’s Visit
  • 4. Noting the Things You Enjoy
  • 5. Give Customers Something They Want
  • 6. Providing Real-Time Information
  • 7. Initiate Share-worthy Competitions
  • 8. Personalized Gift Giving
  • 9. Help Your Customers Grow Their Businesses
  • 10. Share Modern Day Mixtapes
Michael Comins

QR Code Crash Course: Are They Right for Your Business? - 0 views

  • Mark Donovan, senior vice president of mobile and senior analyst with comScore, believes that the popularity of QR codes is ramping up because of the increasing popularity of smartphones. “I think that we’re seeing things like QR codes just start to reach critical mass,” said Donovan. “Today, one in three people in the U.S. owns a smartphone. It’s a good and fairly ubiquitous way to reach those people and there’s still some novelty to it, which can be interesting to consumers.”
  • The main benefit of QR codes is that they make it easy to direct the consumer wherever you want to lead them. Anything businesses can do to engage potential customers will enhance the “stickiness” of that company in a person’s mind. With enough compelling engagement on your part, potential customers just may become lifelong customers.
Michael Comins

Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond - 0 views

  • By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
  • Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.
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