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Michael Comins

What is mobile marketing? : Courtney Engle - 0 views

  • Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.
  • Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.
  • QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.
Michael Comins

Banks Can Learn from Retailers in Prioritizing Mobile Services - American Banker Article - 0 views

  • Online retail sales were about $60 billion in 2011, roughly 15% of total retail sales, according to Forrester. That is up 2 percentage points from 2010 and 9 percentage points from 2005.
  • Mobile is currently only 2% of online retail sales, or about $6 billion.
  • About 16% of consumers use mobile devices to look up product information, 30% use them to look up store hours and 23% use them to locate a store.
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  • Social media prompted less than 1% of retail sales in 2011, though slightly more customers (3% or less) say they learn about deals from social media.
Michael Comins

Why mobile payments haven't gone mainstream - CNN.com - 0 views

  • Why are U.S. retailers slow to adopt NFC payment technology? One reason is the expense and effort required to install NFC-enabled point-of-sale equipment in stores and to integrate it with merchants' systems.
  • It's a bit of a chicken-and-egg dynamic: Retailers typically don't invest in offering a new payment option until they see widespread consumer demand; but few consumers are likely to prefer a payment option that's not yet widely accepted.
  • Another Open Mobile Summit panelist, PayPal's VP for mobile, David Marcus, made this point: "Today, retailers learn about customers at the least effective time -- just when they're leaving the store. They'd like to know about you when you arrive at the store, so they can customize your shopping experience and treat you properly."
Michael Comins

Back to basics: Lessons learned from the mobile Web - Luxury Daily - Columns - 0 views

  • Break down complexes processes into manageable chunks.
  • Start with the problem, not the solution.
  • Allow users to get in, out, and on with their lives.
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  • Begin by writing down everything that you think you want your mobile site or app to accomplish, and then prioritize the top two or three tasks. And do not waver from that list.
Michael Comins

QR codes can play an important role in consumer trust - 0 views

  • Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan worthwhile. For example, if all the code does is direct the user to the homepage of a website, there will be a far poorer response than if scanning the code allows the smartphone owner to gain access to an exclusive discount coupon.
  • Among the main problems are that while they have become highly popular among companies, many consumers still haven’t figured out what they are. This is a slow learning process that is catching on, but that hasn’t included the majority of smartphone users quite yet.
Michael Comins

QR code scavenger hunt helps visitors better explore Dallas - 0 views

  • New program helps visitors to learn more about the city.
  • QR code use is the ideal way to share this information.
  • It allows visitors to the city to play a game where they must scan the barcodes at various different locations found throughout Dallas. When they perform a scan, they are provided with a trivia question or a task that must be completed. Each time they answer correctly or finish the required activity, they gain points. Those can be accumulated in order to earn prizes.
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