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3 Steps to Ethical Social Media Marketing - 1 views

www.socialmediaexaminer.com/ethical-social-media-marketing
shared by Ryan Fennell on 22 Sep 11 - Cached
  • Ryan Fennell on 22 Sep 11
     
    Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it's credible. Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman's 2010 Trust Barometer study.
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Credible Vs. Non-credible Source (Aimee Screencast) - YouTube - 1 views

www.youtube.com/watch Non-credible source M4
shared by Matthew McDermott on 21 Sep 11 - No Cached
  • Matthew McDermott on 21 Sep 11
     
    Watch this if you have a minute - just an attempt at humor regarding the topic of M4. Probably done as a project for a class like ours.
  • Katie Costello on 21 Sep 11
     
    Those stuffed animals add a nice touch to the credibility factor of the first website.
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3 Ways to Improve Your Company's Social Media Architecture - 0 views

mashable.com/...al-media-architecture-business social media marketing media MKT392 relationships conversation
shared by Katie Costello on 21 Sep 11 - No Cached
  • Katie Costello on 21 Sep 11
     
    More proof that companies have to ACTIVELY engage in their social media tools - not just let them sit there.
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USM Libraries >> Evaluating Web Resources - 0 views

library.usm.maine.edu/...webeval.php social media marketing media trusted M4 MKT392 web research evaluation
shared by Katie Costello on 21 Sep 11 - Cached
  • Authority:
  • information reliable?
  • Is the author an expert in the field?
  • ...13 more annotations...
  • reputable organization or expert behind it?
  • Can the author be contacted for clarification?
  • useful, unique, accurate or is it derivative, repetitious, or doubtful?
  • Is the purpose of the resource clearly stated? Does it fulfill its purpose?
  • factual or opinion?
  • original information or simply links?
  • clear and obvious pointers to new content?
  • Format and Presentation:
  • How many links does it take to get to something useful?
  • quality of the graphical images
  • arrangement of links uncluttered?
  • easily browsable or searchable?
  • Check the header and footer information to determine the author and source.
  • Katie Costello on 21 Sep 11
     
    A thorough checklist of how to evaluate whether a website is credible or not
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Credible Websites? - YouTube - 0 views

www.youtube.com/watch M4 credible websites
shared by Matthew McDermott on 21 Sep 11 - Cached
  • Matthew McDermott on 21 Sep 11
     
    a six minute boring but very informative video extremely relative to the M4 LinkedIn question
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"Please Complain" - 1 views

sethgodin.typepad.com/...please-complain.html M3 conversation complaints cluetrain manifesto customers dialogue
shared by Matthew McDermott on 21 Sep 11 - No Cached
  • Matthew McDermott on 21 Sep 11
     
    This is good, but late. It would have been perfect for last module. From the famous Seth Godin's blog (The Can Do Society brought him to Canisius in the Spring of 2010)
  • Katie Costello on 21 Sep 11
     
    I read this yesterday when it came through my Google Reader and thought the same thing - it came just a few days too late. It's still a great blog from him, though.
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Is Your Website Credible? | SEO Book.com - 0 views

www.seobook.com/your-website-credible SEO M4 Credible Website Trustworthy
shared by Stephen Grimm on 20 Sep 11 - No Cached
  • Include as many human touches as you can. Reviews from known authorities, signs of activity, signs that other people have visited your site before, and their experience has been positive. Being a known quantity makes you appear more credible.
  • nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.
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Add google analytics to the new blogger templates (blogger in draft) - Blogger Help - 3 views

www.google.com/...thread google analytics blogger
shared by Patricia Bandeira on 20 Sep 11 - No Cached
Gregory Wood liked it
  • Patricia Bandeira on 20 Sep 11
     
    It helps a lot!
  • Katie Costello on 20 Sep 11
     
    Any idea if you can add it to a different blogging site such as Tumblr? I know Blogger is in affiliation with Google so I'm not sure if it's a possibility or not...
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Is social media good for small businesses? - 0 views

blogs.wsj.com/...-media-good-for-small-business social media
shared by ryan donaldson on 20 Sep 11 - No Cached
  • ryan donaldson on 20 Sep 11
     
    Explains advantages of using Facebook for small businesses, as well as Facebook's plan to encourage small business interaction by offering free credits.
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Facebook Transformed - 0 views

mashable.com/...facebook-profile-redesign-f8
shared by ryan donaldson on 20 Sep 11 - No Cached
  • ryan donaldson on 20 Sep 11
     
    Facebook will undergo a UI change which will be unveiled at the f8 conference Sept. 22, 2011.
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Why Big Companies Are Blogging? - 1 views

www.blogtrafficexchange.com/why-big-companies-are-blogging
shared by Victoria Rusin on 20 Sep 11 - No Cached
  • Victoria Rusin on 20 Sep 11
     
    Explains why many companies are beginning to use blogging as part of their overall marketing strategy
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Handling Customer Complaints: How to Resolve Client Problems with Emotional Intelligenc... - 0 views

joni-rose.suite101.com/ng-customer-complaints-a101296 handling complaints PR Customer satisfaction voice
shared by Calie Bloom on 19 Sep 11 - No Cached
  • Calie Bloom on 19 Sep 11
     
    12 steps when dealing with a customer complaint. This could be helpful in the journal responses that deal with "United Breaks Guitars".
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