By Stephen Baker and Heather Green Editor's note: When we published "Blogs Will Change Your Business" in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn't see MySpace coming. Facebook was still an Ivy League sensation. Despite the onrush of technology, however, thousands of visitors are still downloading the original cover story.
Imagine if there were a handful of things you could do right now to seriously mitigate the chances of your company falling victim to an online reputation management nightmare? Imagine if proactively putting in place a couple of systems would help you hear your customers in a way that is productive to the company, instead of potentially damaging?
Explains advantages of using Facebook for small businesses, as well as Facebook's plan to encourage small business interaction by offering free credits.
Authorities in Mexico are prosecuting two men for posting false tweets about a school being attacked by gunmen who also kidnapped five children. These tweets cause a lot of civil unrest to those who took them seriously, as news of the tweets spread rapidly. This shows how social media can get people in serious trouble.