The reason why Mobile marketing hasn’t taken off in a significant way is because of one really simple reason: Mobile internet usage. Only a small percentage of users accessed the Internet on their cell phones. Most feature phones can access the Internet, but it’s slow and tedious.
Contents contributed and discussions participated by Katie Costello
Semantic Web Advantages - 1 views
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"Engineering analysis involves handling complicated data sets in countless formats. Semantic Web in particular confers the following advantages to engineering analysis. * The data would not be lost in the servers * There is no need for an expensive Product Date Management (PDM) system * The data could be tailored to return in a uniform manner across the companies * A variety of checklist analysis could be conducted simultaneously"
Benefits of Semantic Web ... for you - 0 views
2011 is the Year of Mobile (really!) » SitePoint - 0 views
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smartphones can be had for less than $50, which is less than the price of some feature phones.
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This is the year we’ll see an explosion in Mobile advertising and marketing—from apps to location-based services to the Mobile web.
2010 IS The Year of Mobile | Mobile Marketing Watch - 0 views
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Every new year for the past 5 years people have said, “next year is the year of mobile for sure”. However the year would come and go and decided not to take mobile with it. I always thought the year of mobile meant an explosion in mobile services, applications and products. S
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but mobile still didn’t have that massive consumer adoption that everyone wanted to see to officially declare it the “year of mobile”. However my friends I think it is pretty safe to say 2010 is the official year.
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3G is here and in a big way. Heck Sprint has a 4G network. Because of the fast speeds a little company named Apple developed the iphone and just two weeks ago it was officially announced as the most popular device
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Why some thought that 2010 was the year of mobile marketing
The year of mobile marketing is finally here. Now what? | Search Engine Marketing | Poi... - 0 views
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Mobile is the biggest social network you have. If you send good content, people will pass it on and you get more opt ins.”
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Mind Blowing Stats:
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1.9 Billion internet users. 5 Billion mobile users
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What's Your Policy? - Creating a Privacy Policy - 3 views
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You privacy policy is simply a list of what you will and will not do with information collected on your website
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Policy Effective Dates
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General Information
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Some essential things that should be included in a privacy policy
Antivirus Blog - BitDefender Security Blog - 1 views
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A blog that provides "education, as well as products that keep our digital lives secure."
Crowdsource Your Success - 0 views
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4 Pillars of CrowdsourcingDiversity of Opinion/Knowledge/SkillIndependenceDecentralized. Global is better than localAggregation. Wiki’s, Marketplaces, etc.Crowdsourcing is NOT Rent-A-Coder, ScriptLance or GuruCrowdsourcing is One-To-Many.
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5 Principles of Crowdsourcing Success
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There are a couple of key points in the presentation transcript at the bottom.
Case Studies in Crowdsourcing | Jonathan Westerfield - 0 views
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" it doesn't tell the consumer anything about the product, it uses buzzwords that will not age well, and it plays on a borrowed term from a popular company."
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An example of how a company relied on crowdsourcing too heavily which led to a failure of a product
Social Media and Customer Service | BBB Consumer News and Opinion Blog - 0 views
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Includes an example for M11 Q3
Case Study #2: How Lenovo Implemented Customer Service Social Media Best Practices | Fo... - 0 views
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details on how Lenovo accomplished their social media goals!
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they realized customers were talking about their products on 3rd party forums like notebookreview.com and thinkpads.com.
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They felt left out of these important customer conversations. To remedy that, they took ownership and lead the customer social media interactions
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A case study of how Lenovo used Social Media to help with their customer service practices. A good example for the M11 LinkedIn question.
Five Challenges Social Media Will Bring to Business - David Armano - Harvard Business R... - 0 views
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So where does it live? Is it a department? Do organizations hire a "Chief Social Officer" much like they would a Chief Technology Officer?
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companies are going to have to upgrade their HR protocols, as well as legal. And it's likely to be a never-ending process as new technologies continually hit the scene.
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Organizations will not only need to update guidelines but actually train their people who may be leveraging social technologies for work. Customer service in particular comes to mind.
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Doesn't give a specific case study, but is a good starter point for the LinkedIn question this week for M11
What Twitter Users Think About the Brands They Follow - eMarketer - 0 views
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the share following brands at 21% of the total
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Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.
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If brands what them to do so, they will have to give their followers what they want. Aside from promotions and discounts, that means information—61% follow brands so they can be the “first to know” what’s hot—and exclusive content (36%), along with content they can share with others and pass along via retweets (28%).
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The benefits of a company using Twitter in order to create and increase brand advocates
Create Brand Superfans - Matthew Rhoden - Harvard Business Review - 1 views
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But how does one go about turning customers into advocates?
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Silence detractors.
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Build a solid and positive customer experience.
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M10 Q1
Social gaming - Wikipedia, the free encyclopedia - 0 views
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Basic definition of social gaming in case if anyone is unsure of how to explain it. A good start off point for M9 Q3.
Picasa | The Best Social Media Tools | Real Simple - 0 views
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Some ideas for platforms that businesses can use to talk to their audience
How to Communicate in a Business World Through Social Media | Ginny Toll - 2 views
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Social Media For Person to Person Communication or Collaboration:
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Social Media For Broadcast Communication
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This doesn't look like the most credible site but it provides some basics for how to communicate your message via social media - a good start for M9 Q2.
Top 10 Benefits of Social Media for Ad Agency New Business « FUEL LINES Fueli... - 1 views
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The rich feedback from audiences is incredible, timely and affordable. The engagement with your prospective client audience will help you to hone your agency’s appeal and create the messaging the best resonates with them.
Search engine marketing benefits - online marketing that works! - 1 views
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8 compelling reasons why you should include search engine marketing in your online marketing mix and the very real competitive advantage it can give your business.
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the most popular method used to find websites
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The only thing done online more often than using search engines is checking email
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The benefits of search engine marketing & advertising... helpful for M9 Q1
Katie Costello