Contents contributed and discussions participated by Molly Mayhew - MKT392 SocialMediaMarketingF11

Molly Mayhew on 29 Nov 11

Before libraries can act ethically with regard to social networking sites, they must first have a nuanced understanding of the potential consequences of these sites. Social networking sites such as MySpace and Facebook are ultimately motivated by profit, a goal that can undermine user privacy, and that actively relies on the sharing of personal information.

<div class="cArrow"> </div><div class="cContentInner">Before libraries can act ethically with regard to social networking sites, they must first have a nuanced understanding of the potential consequences of these sites. Social networking sites such as MySpace and Facebook are ultimately motivated by profit, a goal that can undermine user privacy, and that actively relies on the sharing of personal information.</div>

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10 tips for successful crowdsourcing - 0 views

www.slideshare.net/...s-for-successful-crowdsourcing

crowdsourcing tips m12

shared by Molly Mayhew on 15 Nov 11 - Cached

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9 Companies Doing Social Media Right and Why | Social Media Examiner - 3 views

www.socialmediaexaminer.com/ing-social-media-right-and-why

customer support M11 social media customer support social media Supporting implementing

shared by Molly Mayhew on 12 Sep 11 - No Cached

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Strengths and Weaknesses of Social Media Platforms - 2 views

www.prscoup.com/...sses-of-social-media-platforms

m9 q2

shared by Molly Mayhew on 31 Oct 11 - No Cached

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Molly Mayhew on 31 Oct 11

Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique.

<div class="cArrow"> </div><div class="cContentInner">Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique.</div>

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Social CRM (SCRM) Measurable Performance Metrics - 8 views

crmsearch.com/scrm-metrics.php

social media m7

shared by Molly Mayhew on 18 Oct 11 - No Cached

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Molly Mayhew on 24 Oct 11

Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.

<div class="cArrow"> </div><div class="cContentInner">Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.</div>

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12 Social Media Monitoring Tools Reviewed - 5 views

sixrevisions.com/...edia-monitoring-tools-reviewed

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shared by Molly Mayhew on 16 Oct 11 - Cached

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7 Easy ROI Metrics for Social Media - 1 views

www.clickz.com/...metrics-social-media-marketing

social media ROI metrics

shared by Molly Mayhew on 12 Oct 11 - No Cached

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Return On Investment - 0 views

www.maxi-pedia.com/Return+on+Investment+ROI

ROI metrics

shared by Molly Mayhew on 17 Oct 11 - No Cached

Collaborative Writing Tools and Technology - 0 views

www.kolabora.com/...iting_tools_and_technology.htm

collaborative writing tools

shared by Molly Mayhew on 05 Oct 11 - Cached

Useful Tips for Collaborative Writing with Google Docs and Google Sites - 0 views

ictkm.cgiar.org/...h-google-docs-and-google-sites

collaborative writing

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Website Validity - 0 views

acoachma.tripod.com

website validity

shared by Molly Mayhew on 23 Sep 11 - Cached

Molly Mayhew on 23 Sep 11

Information must be credible and error free. Site is published and copyrighted. Links to other sites verify the same information.

<div class="cArrow"> </div><div class="cContentInner">Information must be credible and error free. Site is published and copyrighted. Links to other sites verify the same information.</div>

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