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Contents contributed and discussions participated by Gregory Wood

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Gregory Wood

SASsoftware's Channel - YouTube - 0 views

www.youtube.com/...SASsoftware

metrics analytics dashboard SAS monitoring

shared by Gregory Wood on 06 Nov 11 - No Cached
  • Gregory Wood on 06 Nov 11
     
    Great video illustrating a paid monitoring service.
Gregory Wood

Accenture-Executive-Summary-Social-Media-Handbook.pdf (application/pdf Object) - 0 views

www.accenture.com/...mary-Social-Media-Handbook.pdf

social media management strategy business marketing

shared by Gregory Wood on 02 Nov 11 - No Cached
  • Gregory Wood on 02 Nov 11
     
    Executive Summary of a book on the management of social media for business organizations.
Gregory Wood

Ad Companies Face a Widening Talent Gap - NYTimes.com - 0 views

www.nytimes.com/...ace-a-widening-talent-gap.html

nytimes jobs career advertising digital

shared by Gregory Wood on 01 Nov 11 - No Cached
  • A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills.
  • The talent pool, advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000.
  • New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis.
Gregory Wood

Oops. PR Exec Calls Blogger a 'F*cking Bitch' in an Email | Adweek - 2 views

www.adweek.com/...gger-fcking-bitch-email-135559

Blogger PR fail pitch

shared by Gregory Wood on 10 Oct 11 - No Cached
  • Gregory Wood on 10 Oct 11
     
    The follow up comments to this story are perhaps more educational than the story itself. Interesting insight to people on both sides of the process.
  • Gregory Wood on 10 Oct 11
     
    Oops, I meant to post this to another group. Michael Hogan found this story and I learned about it from his post on the grou.ps site. While we don't really cover too much Social Media PR in this course, some of you might find it interesting...and funny.
Gregory Wood

Why Recruiters Prefer Facebook for Recruiting Young Professionals - 0 views

mashable.com/...recruiters-prefer-facebook

personal branding jobsearch recruiting networking

shared by Gregory Wood on 10 Oct 11 - No Cached
  • While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study by online recruiting research lab Potentialpark.
Gregory Wood

Marketing_Syllabus.pdf (application/pdf Object) - 0 views

media.eloqua.com/...Marketing_Syllabus.pdf

Marketing_Syllabus.pdf syllabus socialmedia social media class

shared by Gregory Wood on 10 Oct 11 - No Cached
  • Gregory Wood on 10 Oct 11
     
    This is interesting. It is a group of readings and videos organized as a "class" for people to work through various topics in social media marketing. Looks like I better brush up my Adobe skills so I can turn the learning modules into something like this.
Gregory Wood

http://www.socialmediamodels.net - 2 views

www.socialmediamodels.net

socialmedia Models strategy

shared by Gregory Wood on 08 Oct 11 - No Cached
  • Gregory Wood on 08 Oct 11
     
    This site is a gold mine of models and frameworks for understanding social media marketing. Many of these will make for great SM Management tools.
Gregory Wood

Which Social Media Channels Should Your Business Use? | Philly Marketing Labs - 2 views

www.phillymarketinglabs.com/...nnels-should-your-business-use

social media marketing strategy

shared by Gregory Wood on 17 Sep 11 - No Cached
  • Gregory Wood on 17 Sep 11
     
    How to match your target markets, resources and social media channels for increased communications effectiveness
Gregory Wood

What is a blog? - 1 views

blogbasics.com/...what-is-a-blog

blog blogging howto introduction primer talking reference M2

shared by Gregory Wood on 04 Sep 11 - No Cached
Mao Morimitsu liked it
  • For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.
  • Gregory Wood on 04 Sep 11
     
    Quick overview of blogging - good starting point for understanding this popular social media tool.
Gregory Wood

Social Media Manifesto by Brian Solis - 1 views

www.scribd.com/...Media-Manifesto-by-Brian-Solis

social media manifesto communications paradigm M1

shared by Gregory Wood on 04 Sep 11 - No Cached
  • The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures.
  • Monologue has given way to dialog
Gregory Wood

Best Online Collaboration Tools 2011 Updated weekly - MindMeister Mind Map - 3 views

www.mindmeister.com/...robin-good-s-collaborative-map

collaboration tools list

shared by Gregory Wood on 04 Sep 11 - No Cached
  • Gregory Wood on 04 Sep 11
     
    This presents itself as an exhaustive and up to date list of online collaboration tools. It is both visually simple and unusual at the same time.
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