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Matthew McDermott

Important Social Networking Metrics to Track | Single Grain Blog - 0 views

www.singlegrain.com/...al-networking-metrics-to-track

m7 social metrics track

shared by Matthew McDermott on 16 Oct 11 - No Cached
  • Brand Recognition
  • to build your brand awareness by actively participating in conversations in your niche. This type of benefit is much more difficult to quantify
  • Matthew McDermott on 16 Oct 11
     
    Brand Recognition as a metric that is difficult to quantify
Julianna Wojcik

20 Tools to Track Social Media Activities - 1 views

huguesrey.wordpress.com/...ource-jetheights-wordpress-com

M7 social media tracking tools analytics

shared by Julianna Wojcik on 14 Oct 11 - No Cached
  • Julianna Wojcik on 14 Oct 11
     
    Helpful for Q1 on M7
Katie Costello

What to Track - What Web Metrics are Important - 1 views

webdesign.about.com/...what_to_track.htm

M7 track web metrics Q4

shared by Katie Costello on 16 Oct 11 - Cached
  • number of visitors
  • A great metric to track for an ecommerce site is how many people drop off without finishing their purchase
  • if you notice that there is a huge difference between visitors and customers with completed sales, you will realize that getting the people who come to your site to finish their purchase is more important.
Sarah Zawadzki

Social CRM (SCRM) Measurable Performance Metrics - 8 views

crmsearch.com/scrm-metrics.php

social media m7

shared by Sarah Zawadzki on 18 Oct 11 - No Cached
  • 10 Social Listening Metrics
  • generally determined by the number of responses to blog posts or online discussions
  • amount of discussion around certain topics
  • ...11 more annotations...
  • The revenue contribution correlated to a conversation about a particular product or brand
  • this metric comes from understanding how conversations spread through different channels and the incremental value each conversation adds to the brand's bottom line.
  • number of social media interactions (blog posts, forum discussions, tweets, etc.) discussing a topic.
  • collection of metrics making up the background details of online consumers.
  • Marketers use demographic data to determine whether their campaigns reach targeted consumers.
  • The authority of an online consumer, measured by his or her overall reach online.
  • The number of total impressions in an online discussion
  • The positive or negative attitudes consumers express, generally scored as positive, negative, or neutral.
  • The ratio of discussion volume among multiple brands—often represented as a percentage and depicted in a pie chart
  • The most common themes for consumer discussion around a brand
  • The distance and speed at which a discussion spreads, measured by the number of different entries around the same topic within a certain time period.
  • Sarah Burke on 18 Oct 11
     
    Helpful for M8 Q2
  • ...4 more comments...
  • Katie Costello on 24 Oct 11
     
    A list of 10 listening metrics companies can use. Very helpful for M8 Q2
  • Julianna Wojcik on 24 Oct 11
     
    i found this one too! really helpful
  • Molly Mayhew on 24 Oct 11
     
    Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.
  • Calie Bloom on 25 Oct 11
     
    Someone may have already found this and bookmarked this page, but I found this, and it was very helpful in answering Q2.
  • Adam Calandra on 25 Oct 11
     
    Thank you I found this helpful for M8 Q2 as well
  • Sarah Zawadzki on 25 Oct 11
     
    Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.
Stephen Grimm

August 2010: Four Metrics Categories for Measuring Social Media | CustomerThink - 1 views

www.customerthink.com/...ies_for_measuring_social_media

metrics categories measuring social media M7

shared by Stephen Grimm on 16 Oct 11 - No Cached
  • Stephen Grimm on 16 Oct 11
     
    Activity Metrics:These are metrics associated with counting things such as posts, page views, visitors, active contributors, connections between community members, number of community profiles, rankings, frequency and number comments, etc. Anything that measures activity associated with the social media effort. Select metrics that are relevant to the purpose for social media efforts in the first place.   2. Lead Generation Metrics: These are traditional lead metrics such as cost/lead or community, number of leads/time period, ratio of qualified to non-qualified leads, lead conversion, etc. 3. Customer Engagement/ Relationship Metrics: These metrics are beginning to take an outcome orientation and focus on metrics such as affinity, referral, user generated content, content and connection relevance, new product ideas, new product adoption rate from social media idea vs. traditional sources, etc. 4. ROI Metrics: While it might not be easy to get to a financial ROI, you can begin to assess whether the social media efforts are achieving their results and the value as a result. To do this, you will first need to know which needles you want to move and be able to track the impact of your social media efforts against this target.  So choose relevant metrics that reflect specific business initiatives.  For example, specific business targets might be increasing offline sales by x amount, or increasing demo downloads by a certain percentage within a specific time period, or usage of special promotion offers.  If you can know the value of this additional traffic then you can begin to quantify the value derived from the social media effort.
Matthew McDermott

Managing Group Writing Projects | University Writing Center - 0 views

writingcenter.tamu.edu/...aging-group-writing-projects-2

collaboration writing managing group projects

shared by Matthew McDermott on 04 Oct 11 - No Cached
  • Group writing projects, also called collaborative writing projects, can go terribly wrong if group members don’t establish and follow procedures to ensure that work is distributed evenly, completed on time, and done correctly.
  • At the first meeting, create a timetable that includes deadlines and meeting times and that leaves extra time to deal with unexpected delays or problems.
  • Decide on when and how drafts will be marked up. The group’s editor will want to know exactly what changes each group member has made to a draft, so changes will either need to be made on hard copy with a pen or with Microsoft Word’s “Track Changes” option. Decide on roles (referee, project manager, recorder, and editor(s), described below). Roles should reflect individual strengths.
  • ...7 more annotations...
  • At the second meeting, get everyone’s ideas and assign writing tasks. Decide if every member will write a draft of the whole paper, contribute a section, or just provide ideas and editing. Check the assignment parameters to see what is expected of group members regarding individual contributions.
  • Roles Project Manager:
  • Referee
  • Recorder
  • Editor
  • When the paper is written, the editor (or the assistant editor) produces a near final draft
  • Every team member should read the final copy and sign off on the final version.
  • Matthew McDermott on 04 Oct 11
     
    Discusses the difficulty of collaborative writing assignments
Katie Costello

Now available with Google Apps: Google Reader - Google Small Business - 1 views

googlesmb.blogspot.com/...e-with-google-apps-google.html

M3 MKT392 social media googlereader RSS small business business Reader

shared by Katie Costello on 19 Sep 11 - No Cached
  • Whether you follow company press coverage on a set of news websites, track industry-related developments through trade journals, or follow what people are saying about your organization in the blogosphere, you can now do all of this in one place using Google Reader.
  • Instead of checking many sites repeatedly for updates, Google Reader brings your favorite web content to you!
  • Google Reader also makes it easy to share relevant articles with colleagues at your organization using Google Apps. Reader is integrated with your existing contacts list so address auto-complete works seamlessly.
  • Katie Costello on 19 Sep 11
     
    This has a few good tips for how businesses can use Google Reader.
Matthew McDermott

Radian6 - Social Media Monitoring and Engagement - 0 views

www.radian6.com

socialmedia monitoring analytics social tracking radian6

shared by Matthew McDermott on 16 Oct 11 - Cached
  • Matthew McDermott on 16 Oct 11
     
    Radian6
Julianna Wojcik

Social Media Monitoring Tool to Listen to Customers and Measure Engagement | Web 2.0 Marketing For Small Business - 0 views

pegcorwin.com/...stomers-and-measure-engagement

M8 listening tone conversation social media

shared by Julianna Wojcik on 24 Oct 11 - No Cached
  • Julianna Wojcik on 24 Oct 11
     
    Looks at tools that specifically track conversation tone. Good for M8Q3
Adam Calandra

Google Insight Search - 0 views

www.google.com/search

SMMP Google m8

shared by Adam Calandra on 20 Oct 11 - Cached
  • Adam Calandra on 20 Oct 11
     
    A Great way to track product interest overtime
  • Adam Calandra on 20 Oct 11
     
    It even lets you specify a search example: iPhone interest the past 30 days in Buffalo
Victoria Rusin

Why we must measure emotion - 1 views

www.research-live.com/...4003434.article

social media M8 Q3 tone

shared by Victoria Rusin on 24 Oct 11 - No Cached
  • Victoria Rusin on 24 Oct 11
     
    Discusses why failing to track measures of emotion (tone) could lead firms to make the wrong decisions
Katie Costello

The Basics of Email Metrics: Are Your Campaigns Working? | Idealware - 0 views

www.idealware.org/...email_metrics.php

M7 track web metrics emails campaigns Q4

shared by Katie Costello on 16 Oct 11 - Cached
  • he real power comes from calculating simple metrics and comparing them across email campaigns to see what tone, timing and topics are most effective.
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