When a small campaign becomes a permanent organization, there are often difficulties in scaling. A small group can communicate with supporters through a Google Group, but what if you have multiple constituencies or you want to record information about your supporters that will help you communicate with them effectively? Wouldn’t you like to manage your “relationships” better? Or, be more efficient in sending out appeals and updates? Tap the right quarters when it comes to fund-raising? Know exactly who your potential supporters could be?