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ethan tussey

MediaPost Publications Nielsen To Eliminate Live-Only Local TV Ratings 03/31/2010 - 0 views

www.mediapost.com/publications

2010 Measurement Nielsen

shared by ethan tussey on 31 Mar 10 - Cached
  • For the better part of 50 years, advertisers have used live-only as their currency. In the last few years, Nielsen has added new streams of program data to account for time-shifting. But few, if any, advertisers made deals on these other metrics.
  • From a TV station's perspective, Thomas says, live-plus-same-day viewing "is more reflective of the way people are consuming TV these days." About 60% of time-shifted viewing occurred during the same day, usually within a few minutes of the live airing.
  • ethan tussey on 31 Mar 10
     
    Big changes in measurement methodologies. Refocus on time-shifting measurement.
scwalton

Movie Studios Push to Unlock DVD Release Dates - WSJ.com - 0 views

online.wsj.com/...4337004575059713216224640.html

wsj.com 2010 Monetization DVD Film Industry Convergence

shared by scwalton on 16 Feb 10 - Cached
  • scwalton on 16 Feb 10
     
    "The scheduling change is among the first examples of an informal new agreement U.S. theater owners are discussing with the six major Hollywood studios: The exhibitors would let the studios experiment more with DVD release dates. As a result, studios could each release one or two movies a year on DVD a month or so sooner than they usually do, according to people familiar with the matter. The seemingly minor move could portend a big shift in the movie business down the road. The nascent arrangement, which has been under discussion for several months, highlights the growing pressure on the longstanding backbone of Hollywood's business model, an elaborate system known as "release windows." By separating a movie's release in theaters from the time window of when it is released on DVD or cable TV, studios were able to maximize revenue. DVD sales, for example, didn't eat into a movie's take at the box office."
Ryan Fuller

Late-Night Shift Sinking, NBC Wants Leno Back in Old Slot - NYTimes.com - 0 views

www.nytimes.com/...08leno.html

2010 television network strategy Jay Leno

shared by Ryan Fuller on 08 Jan 10 - Cached
  • Ryan Fuller on 08 Jan 10
     
    NBC is rethinking is strategy, and may move Leno back to the 11:30 start time after falling behind in ratings. 
Ron Rice

From proud peacock to TV turkey: What NBC's bad week really means - The Globe and Mail - 0 views

www.theglobeandmail.com/...article1433563

NBC ratings reality time-shifted anallysis

shared by Ron Rice on 17 Jan 10 - Cached
  • Ron Rice on 17 Jan 10
     
    Broadcast TV is no longer big business
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