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ethan tussey

NBC's Silverman: Broadcast to Be Event-Driven : In Depth : TVWeek - Television Industry... - 0 views

www.tvweek.com/..._silverman_broadcast_to_be.php

2010 Television NBC Silverman Convergence Online Extensions

shared by ethan tussey on 02 Feb 10 - Cached
  • ethan tussey on 02 Feb 10
     
    This article contains a good example of Ben Silverman's strategy at NBC. He was heralded for his ability to to create a web presence for his popular primetime comedies. NBC has had successes in producing crossover content (The Office and SNL) but they have also had failures (Kathy and Kim, mentioned in the article). Overall this a good example of the extendable strategy.
michael curtin

At Sony, a Plan to Link Entertainment and Devices - NYTimes.com - 0 views

www.nytimes.com/...04sony.html

Sony strategy Playstation 2009 nytimes

shared by michael curtin on 23 Dec 09 - Cached
  • michael curtin on 23 Dec 09
     
    Yet another Sony strategy to link hardware and software. Describes the problems that plague Sony's execution of such.
Ryan Fuller

Late-Night Shift Sinking, NBC Wants Leno Back in Old Slot - NYTimes.com - 0 views

www.nytimes.com/...08leno.html

2010 television network strategy Jay Leno

shared by Ryan Fuller on 08 Jan 10 - Cached
  • Ryan Fuller on 08 Jan 10
     
    NBC is rethinking is strategy, and may move Leno back to the 11:30 start time after falling behind in ratings. 
Ryan Fuller

Barnes & Noble's Nook Heads To (Most) Stores | paidContent - 0 views

paidcontent.org/...bles-nook-heads-to-most-stores

2010 Barnes and Noble Nook e-reader

shared by Ryan Fuller on 09 Feb 10 - Cached
  • Ryan Fuller on 09 Feb 10
     
    When Barnes & Noble (NYSE: BKS) announced its Nook e-reader in October, the ability to pursue a dual in-store and online sales strategy appeared to be one of the clear advantages it might have over Amazon (NSDQ: AMZN). But, as we first reported then, the chain didn't plan to sell Nooks to go in all its stores for the 2009 holidays-and, as it turned out, the combination of demand and distribution issues kept the device from store shelves. Instead, most people who bought Nooks at B&N stores were placing online orders for delivery weeks or months into the future-not buying them for same-day use.
scwalton

GSMA Outlines Potential for Embedded Mobile: Enabling a World of Connected Devices ~ GS... - 0 views

www.gsmworld.com/...4635.htm

gsma 2010 Mobile Phone Convergence advertising

shared by scwalton on 16 Feb 10 - Cached
  • scwalton on 16 Feb 10
     
    ""The global potential for connected devices is huge - it's more than just mobile phones and laptop PCs. It can be anything that has a mobile connection embedded in it such as a camera, a music player, a car, a smart meter or a health monitor," said Alex Sinclair, Chief Technology and Strategy Officer at the GSMA. "Predictions around how many devices will be connected to mobile networks vary, but we expect to see up to 50 billion connected devices over the next 15 years, finally making the prospect of a truly connected lifestyle a reality. "
michael curtin

Jeff Robinov Slowly Alters the 'Warner Way' at the Studio - NYTimes.com - 0 views

www.nytimes.com/...10warner.html

film Warner nytimes 2010

shared by michael curtin on 13 Feb 10 - Cached
  • michael curtin on 13 Feb 10
     
    Robinov changes WB strategy to fewer but more ambitious movies and integration w DC comics.
Alex Markov

EA Isn't Trying to Blackmail You - 0 views

www.escapistmagazine.com/...A-Isnt-Trying-to-Blackmail-You

EA DLC video games

shared by Alex Markov on 01 Mar 10 - Cached
  • Alex Markov on 01 Mar 10
     
    EA's current strategy to bundle codes for free downloadable content with new copies of its games has been dubbed "project ten dollar" and put by some critics on the list of Very Bad Things That Will Hurt Consumers.
Julian Gottlieb

A Note to Newspapers « blog maverick - 0 views

blogmaverick.com/1269

Mark Cuban newspaper industry subscription

shared by Julian Gottlieb on 11 Jan 10 - Cached
  • Julian Gottlieb on 11 Jan 10
     
    Cuban discusses the drawbacks of traditional subscription/advertising models for newspapers and develops some solutions of his own for new revenue/marketing strategies.
michael curtin

Fox's Fight With Time Warner Sheds Light on Cable Fees - NYTimes.com - 0 views

www.nytimes.com/...29cable.html

cable cable fees network television Fox CBS 2009 nytimes

shared by michael curtin on 29 Dec 09 - Cached
  • michael curtin on 29 Dec 09
     
    Fox is pushing hard for carriage fees of $1 per subscriber. Part of broader Murdoch strategy to charge for content. CBS now getting about $.50 per cable sub. Altogether, bc stations should take in $933m in fees in 2010, while cable nets take in $28b. Explains opposing positions in the negotiations.
michael curtin

Television Begins Push Into the 3rd Dimension - NYTimes.com - 1 views

www.nytimes.com/...06tele.html

3-D Television HDTV

shared by michael curtin on 06 Jan 10 - Cached
  • michael curtin on 06 Jan 10
     
    Electronics makers now pushing consumers to move beyond HDTV to 3-D. Article explains their marketing strategies and the technology.
Rebekah Pure

ASBPE, Medill release preliminary results of Survey on Digital Skills and Strategies - 0 views

www.asbpe.org/...2010-02-25-digisurvey.htm

analysis technology

shared by Rebekah Pure on 27 Feb 10 - Cached
  • Rebekah Pure on 27 Feb 10
     
    The American Society of Business Publication Editors and the Medill School at Northwestern University did a study of B2B editors and found that most didn't have any sort of corporate digital training, but they have to figure it out on their own.
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

adage.com/...article

google china media industry economics

shared by kkholland on 17 Jan 10 - Cached
  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
  • kkholland on 17 Jan 10
     
    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
scwalton

FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! - 1 views

www.fmqb.com/article.asp

fmqb radio FCC Diversity Com Media Ownership

shared by scwalton on 14 Mar 10 - Cached
  • scwalton on 14 Mar 10
     
    "A coalition of public interest organizations - including the Center for Media Justice, Center for Rural Strategies, Free Press, Media Access Project, Media Alliance and many more - have sent a letter to FCC Chairman Julius Genachowski asking that the Commission make increased diversity in the media and broadband communications landscape a top priority."
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