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Ryan Fuller

10th Anniversary of the AOL-Time Warner Merger - Interactive Feature - NYTimes.com - 0 views

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    An interactive timeline of the AOL Time Warner merger, and the subsequent fallout.
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    A decade ago, America Online merged with Time Warner in a deal valued at $350 billion, which is still the largest merger in American business history. But the trail of despair in subsequent years produced a deal now regarded by many as a colossal mistake.
anonymous

Life after Microsoft for Razorfish - 0 views

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    Seattle-based interactive ad agency Razorfish has been sold twice in three years, operating against a seemingly constant backdrop of industry speculation about its fate. But the uncertainty appears to be over, now that the dust has settled on ad giant Publicis Groupe's purchase of Razorfish from Microsoft for $530 million - the second-biggest deal of 2009 in Washington state mergers and acquisitions.
Alex Markov

EB Games Joins Campaign For R18+ Rating For Videogames | Kotaku Australia - 0 views

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    Australia's largest videogame retailer has joined the movement to add an R18+ rating category for interactive entertainment Down Under.
Theresa de los Santos

Toy Story 3 tie-in game offers open world mode - 0 views

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    "Movie tie-in games are tough to pull off, especially if you stick too closely to the story of the movie (hello, spoilers). \nHowever, Toy Story 3 hopes to pull it off with an open world mode that stays true to the movie while still giving players something entertaining (and non-spoilerific) to do. Disney Interactive Studios announced a Toy Story 3 tie-in game Wednesday that's coming out for Xbox 360, PlayStation 3, Nintendo DS, PlayStation Portable, and the iPhone/iPod Touch. No surprises there; but we were glad to hear there's an \nopen world mode in the game that adds a touch of originality to the game called Toy Box."
michael curtin

Op-Ed Columnist - The Protocol Society - NYTimes.com - 0 views

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    economics moving away from statistics toward understanding protocols that shape interactions and foster creativity and productivity.
Julian Gottlieb

Bravo Works With a Gaming Platform, Foursquare, to Engage TV Fans on Phones - NYTimes.com - 0 views

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    Bravo is hoping to make some of its programming more interactive with viewers' phones.
ethan tussey

Hu-Listic: Social Hulu « Hulu Blog - 0 views

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    It is intriguing to me that when Hulu decides to promote social interaction, or a sharing economy as Lessig would put it, they focus on prank videos and game based viewing.
scwalton

OMVC Taps Harris Interactive, Rentrak to Measure Mobile DTV Trial - 2010-02-02 05:01:00... - 0 views

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    "The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications). "One of the key advantages of mobile DTV is the built-in ability to measure viewer activity, giving broadcasters a much better picture of what consumers are actually watching, when they watch, and where," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO."
Ethan Hartsell

Pepsi Picks Social Media over Super Bowl Ads - 0 views

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    Pepsi decided to pay millions for an online ad campaign that would "engage and interact with customers for months" rather than pay millions for 30 seconds of ad time during the Super Bowl. They also got a ton of free advertising from news agencies who reported on this decision.
scwalton

Detroit Red Wings Make Game Programs Interactive With QR Codes - 0 views

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    "the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""
Julian Gottlieb

MediaPost Publications Comcast Interactive Media Taps Auditude For Video Ad Serving 02... - 1 views

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    Comcast is working diligently to make sure you see video advertisements when accessing copyrighted programs on the internet.
kkholland

For Microsoft and Xbox, Focus Shifts From Game to Video - NYTimes.com - 0 views

  • Executives at Microsoft are fond of saying that its subscription gaming service, Xbox Live, should be thought of as a cable channel.
  • The company is even producing shows for users: it is in the middle of the second season of “1 vs. 100,” an interactive version of a game show that was on NBC.The content ambitions do not end there. Microsoft has held in-depth talks with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private.
  • For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360,
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  • Similarly, users of the Sony PlayStation can tune into BBC shows and see Weather Channel updates, as well as stream Netflix. Last week, Netflix extended its streaming service to the Nintendo Wii.
  • console makers have a significant head start. Nearly 60 percent of American homes now have at least one console, according to the consulting firm Deloitte, up from 44 percent three years ago.
  • In November, Nielsen started to track “1 vs. 100” play and ad views. The pilot program “is the tip of the iceberg,” said Gerardo Guzman, a director for Nielsen Games; eventually, he hopes to generate TV-style ratings.Mr. Kroese said Xbox advertisers were “very interested in being able to compare the media buy on Xbox to other media buys they do.”
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    The XBox moves into cable TV turf. What does it mean for the industry?
ethan tussey

MySpace Press Room Official MySpace Profile - 0 views

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    Could this casting stunt actually make MySpace relevant again?
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