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Could this casting stunt actually make MySpace relevant again?

"Media powerhouse News Corp is run by Rupert Murdoch. It owns - among other things -- Harper Collins, the \nWall Street Journal, 20th Century Fox, Hulu, MySpace and a host of other media outlets. Now News Corp and its MySpace CEO suddenly part ways. Why?"

The shock departure of Owen Van Natta, MySpace's chief executive, a mere nine months after joining the business, has once again thrown the future of the depleted social networking site into the harsh limelight.

Article discussing MySpace's decline under News Corp's ownership.

"Microsoft (NSDQ:MSFT)'s release Wednesday of its Outlook Social Connector beta is another indication of how social networking has infiltrated not only the online world, but also enterprise software. The Outlook Social Connector, a new feature in Office 2010, blends social networking updates into the business functionality of the software. With Outlook Social Connector, a user can view an e-mail message and social networking activities from the same sender in the same window pane. For now, though, it doesn't allow posting updates back onto LinkedIn or other social-networking sites directly from the inbox."

Help wanted. Must tweet. If you're "passionate about engaging millions" in advancing President Obama's \nagenda, the commander in chief has a job for you. The Democratic National Committee and Organizing for America -- the successor organization to Obama for America -- are seeking a "social networks manager" to oversee Obama's accounts on Facebook, Twitter and MySpace. The ideal new hire, according to the official job description, will possess "strong, sharp and personable" writing skills, as well as the ability to craft messages that "move people to act" and managing multiple "complex" projects."