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The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM

cloud solutions continue to be a major way for companies to dramatically reduce IT overheads

From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers