Group items tagged global - MBA MCI

La place d'Internet dans le processus d'achat - 0 views

www.blog-conversion.com/...ernet-dans-le-processus-dachat

TNS Global achat ecommerce

shared by Jessica Fidelibus on 03 Feb 09 - Cached

Jessica Fidelibus on 03 Feb 09

Une analyse intéressante de l'influence d'Internet dans le processus d'achat des consommateurs, accompagné de l'étude TNS Global de décembre 2008

<div class="cArrow"> </div><div class="cContentInner">Une analyse intéressante de l'influence d'Internet dans le processus d'achat des consommateurs, accompagné de l'étude TNS Global de décembre 2008</div>

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Bloomberg.com: News - 0 views

www.bloomberg.com/...news

bloomberg.com

shared by Kirll Shaman on 01 Dec 08 - Cached

- Kirll Shaman on 01 Dec 08
  
  China or India can survive with no world demand, they will survive on their inner country demand. What will US do if their demand suffers is unkown, if you take into considieration that their economy is 80% service, consumption oriented.
  
  <div class="cArrow"> </div><div class="cContentInner">China or India can survive with no world demand, they will survive on their inner country demand. What will US do if their demand suffers is unkown, if you take into considieration that their economy is 80% service, consumption oriented.</div>
  
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- Kirll Shaman on 01 Dec 08
  
  Remember emrging markets, not full power yet.
  
  <div class="cArrow"> </div><div class="cContentInner">Remember emrging markets, not full power yet. </div>
  
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- Kirll Shaman on 01 Dec 08
  
  Gosh, can you believe it. When everybody is falling China is rising. Deja vu U.S.A. were in the same position during WWII, now the tables have turned.
  
  <div class="cArrow"> </div><div class="cContentInner">Gosh, can you believe it. When everybody is falling China is rising. Deja vu U.S.A. were in the same position during WWII, now the tables have turned. </div>
  
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- Kirll Shaman on 01 Dec 08
  
  Remember that in U.S. Warren Buffet is buying opportunity. If so much liquidity is being thrown in when will it kick back?
  
  <div class="cArrow"> </div><div class="cContentInner">Remember that in U.S. Warren Buffet is buying opportunity. If so much liquidity is being thrown in when will it kick back? </div>
  
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- Kirll Shaman on 01 Dec 08
  
  Its good that author does not compare the ruble to the US dollar, hopefully the dollar will weaken.
  
  <div class="cArrow"> </div><div class="cContentInner">Its good that author does not compare the ruble to the US dollar, hopefully the dollar will weaken. </div>
  
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2.8 billion people in Brazil, Russia, India
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China’s leaders are doing their part. The massive 4 trillion yuan ($586 billion) stimulus plan they unveiled on Nov. 9 signaled their intent to spur domestic consumption
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Global Solutions
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While Chinese consumers, as a group, still don’t overshadow their American counterparts in total spending, their outlays are growing. China’s retail sales jumped 22 percent in October
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O’Neill
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He predicted they would account for 10 percent of global economic output by 2010. Already, they comprise more than 15 percent.
- Kirll Shaman on 01 Dec 08
  
  Welcome to the fall of western cultures, and the rise of ASIA.
  
  <div class="cArrow"> </div><div class="cContentInner">Welcome to the fall of western cultures, and the rise of ASIA.</div>
  
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has been down as much as 70 percent from its high, while Moscow’s stock market has fallen as much as 75 percent from its peak
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manager, says BRIC markets are a buying opportunity
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China, services from India
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3 percent against the euro
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BRIC nations combined held 41 percent of total global foreign exchange reserves as of early November
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third biggest, after China’s and Japan’s, though the government
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China’s $1.9 trillion
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My family’s already feeling richer
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- Kirll Shaman on 01 Dec 08
  
  That is what I call confidence!
  
  <div class="cArrow"> </div><div class="cContentInner">That is what I call confidence!</div>
  
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Kirll Shaman on 01 Dec 08

This article does put a slim perspective on the future of the world. It was known that China and India will come to rule the world. Currently you can see that EU and US are falling, while China is growing.

<div class="cArrow"> </div><div class="cContentInner">This article does put a slim perspective on the future of the world. It was known that China and India will come to rule the world. Currently you can see that EU and US are falling, while China is growing. </div>

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"La publicité sur mobile pourrait dépasser le cinéma dans deux ans" - Journal... - 0 views

www.journaldunet.com/...eting-association-france.shtml

mobile etude association MMAF

shared by benoit jacques on 18 Jan 12 - No Cached

Que représente aujourd'hui le marché global du marketing mobile en France ?  Difficile à dire, car il n'existe pas d'observatoire précis. Le marché global tourne aux environs de 100 millions d'euros. En plus d'une moitié encore trustée par les SMS, l'autre moitié se répartit en deux tiers d'applications et un tiers de sites mobiles. Ce n'est évidemment pas énorme en comparaison des investissements publicitaires sur Internet. 
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Global mobile statistics 2012: all quality mobile marketing research, mobile ... - 1 views

mobithinking.com/...latest-mobile-stats

mobile statistics stats global trends thesis

shared by Christel Caperan on 23 Jan 12 - Cached

Christel Caperan on 23 Jan 12

info on mobile subscriptions, regional usage, revenues estimated by PayPal, eBay, Google.

<div class="cArrow"> </div><div class="cContentInner">info on mobile subscriptions, regional usage, revenues estimated by PayPal, eBay, Google.</div>

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Conférence Internet Retailing - UK - ACSEL sur le groupe | LinkedIn - 2 views

www.linkedin.com/news

international internationalisation ACSEL thesis videos presentation internet retailing UK thèse

shared by Christel Caperan on 21 Dec 11 - No Cached

Christel Caperan on 21 Dec 11

Presentations and videos of event. Ulric Jerome, General Manager, PixmaniaAmy Bastow, Head of Multichannel, the Phone House Europe Chris Paod, Director merchant Services, Amazon UK Miriam Lahage, Global Head of Fashion Brand, eBay

<div class="cArrow"> </div><div class="cContentInner">Presentations and videos of event. Ulric Jerome, General Manager, PixmaniaAmy Bastow, Head of Multichannel, the Phone House Europe Chris Paod, Director merchant Services, Amazon UK Miriam Lahage, Global Head of Fashion Brand, eBay </div>

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Investissements plurimédia : coup de frein des grands annonceurs - 0 views

www.e-marketing.fr/...es-grands-annonceurs-43903.htm

kantar plurimedia publicité advertising

shared by Vassili BASSAT on 31 Jan 12 - No Cached

Les investissements plurimédia ont progressé de 5,2 % à 27,8 milliards d'euros en 2011
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La radio enregistre une croissance de +6,2 % à 4,2 milliards d’euros
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Ces derniers ont subi les contraintes des marchés financiers comme l’envol des cours des matières premières
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les leaders (le top 100) accusent un décalage avec une croissance de “seulement” 4,9 %.
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l’alimentaire qui montre le plus nettement des signes de faiblesse
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il se retrouve au quatrième rang et marque un coup d’arrêt (-4,1 %)
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Dans le top ten des annonceurs, Renault (-14,2 %), Orange (-10,7 %), SFR (-13,6 %) ou encore Procter & Gamble et Unilever (-10,1 % et -7,6 % respectivement) sont aussi en décalage par rapport à l’évolution globale du marché qui reste positive
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se distingue en accentuant sa pression publicitaire
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de même que la mode (+29,4 %)
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la banque
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Le nombre d’annonceurs reste stable avec 38 038 entreprises actives
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en progression de +0,2 %.
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la télévision conforte son leadership en cumulant 9,4 milliards d’euros d’investissements plurimédia (+6 %) mais surtout grâce aux chaînes de la TNT
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La presse connaît une année globalement positive (à 7,67 milliards d’euros, soit une croissance de 3,9%), avec des nuances selon les segments (+24,3 % pour les gratuits d’information, +5,4 % pour la presse magazine soutenue par le lancement de nouvelles formules)
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Internet poursuit sa croissance mais est devenu un secteur “mature”. Il progresse de 7,6 % à 3,48 milliards d’euros
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Yammer Raises $5 Million For Workgroup Micro-Messaging - 0 views

www.techcrunch.com/...-for-workgroup-micro-messaging

twitter microblogging enterprise2.0

shared by Miguel Membrado on 22 Jan 09 - Cached

Miguel Membrado on 22 Jan 09

Yammer is raising a huge amount for its Twitter for companies. Based on a cloud computing infrastructure, Yammer allows companies to have their own Twitter environment. We are using it at Kimind, we told you from the beginning about it, it is really useful. Can replace global chat, this is a kind of open channel within the company, to share all the informal (or more formal) news.

<div class="cArrow"> </div><div class="cContentInner">Yammer is raising a huge amount for its Twitter for companies. Based on a cloud computing infrastructure, Yammer allows companies to have their own Twitter environment. We are using it at Kimind, we told you from the beginning about it, it is really useful. Can replace global chat, this is a kind of open channel within the company, to share all the informal (or more formal) news.</div>

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Dashboard | Diigo - 0 views

www.google.com/onlinechallenge

google challenge student

shared by Didier CALLOC'H on 23 Dec 08 - Cached

Didier CALLOC'H on 23 Dec 08

Merci à Patrick Bouttevin pour sa veille sur le : "The Google Online Marketing Challenge is a global student online marketing competition open to any higher education institution, anywhere in the world."

<div class="cArrow"> </div><div class="cContentInner">Merci à Patrick Bouttevin pour sa veille sur le : "The Google Online Marketing Challenge is a global student online marketing competition open to any higher education institution, anywhere in the world."</div>

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Un ton authentique, la longue traine et une vision avec Laurence Galambert - 0 views

haroldparis.fr/...lobale-avec-laurence-galambert

réseaux sociaux facebook twitter blog tutoriel

shared by Odile Crepy-Courau on 15 Oct 12 - No Cached

The War For Your Living Room Microsoft's Strategy - 0 views

www.psfk.com/...microsoft-xbox-kinect.html

microfsoft IPTV smartglass

shared by Vassili BASSAT on 11 Nov 12 - No Cached

Released in 2005, the Xbox has successfully expanded its significance
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over half of the time spent on the Xbox 360 is with non-gaming applications.
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a head start in the Smart TV ecosystem wars
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68.3 million Xboxes in the marketplace,
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Smart TV shipments have increased 15 percent globally this yea
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in countries like Japan (55%) and China (26%)
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US hovers closer to 20 percent
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it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
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The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
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Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
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Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)
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Vassili BASSAT on 11 Nov 12

psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)

<div class="cArrow"> </div><div class="cContentInner">psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)</div>

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PME-TPE : les clés pour se lancer sur les réseaux sociaux - 0 views

www.latribune.fr/...r-sur-les-reseaux-sociaux.html

réseaux sociaux tpe pme

shared by Odile Crepy-Courau on 17 Nov 12 - No Cached

ans pour autant devenir "spammeur", l'entreprise doit donc interagir souvent pour entretenir sa communauté. "Publiez régulièrement, peu mais bien" résume Gaël Muller.
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Comme pour toute stratégie de communication, la cohérence globale dans les différents messages envoyés - ici postés sur la toile - est essentielle pour réussir à se construire une image positive.
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Twitter sert davantage à devenir l'interlocuteur référent sur une thématique précise : votre domaine d'activité.
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Pour communiquer en B to B ou recruter, Linkedin et Viadeo semblent mieux correspondre. "
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Pour les acteurs du tourisme, du divertissement ou de la restauration, certains réseaux sociaux géo-localisés comme Fourquare peuvent être très intéressants"
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Concernant les PME, "environ 50% d'entre elles utilisent les réseaux sociaux pour développer leur business" estime Stéphane Ozil, consultant en stratégie de communication. "
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Pourtant, seules 36% des TPE disposent d'un site web
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Quand les mobiles se transforment en réseau de capteurs #streetanalytics #obj... - 0 views

www.atelier.net/...ransforment-reseau-de-capteurs

capteurs smartphones internet des objets objets connectés

shared by Vassili BASSAT on 17 Mar 13 - No Cached

Ces téléphones intègrent déjà une multitude de capteurs. "Le défi qu’il nous faut relever, c’est d’accéder à ces capteurs pour récupérer les données brutes qu’ils récoltent"
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Pour ce faire, ils ont eu recours à Global Sensor Network (GSN), une plate-forme logicielle justement conçue pour relier et exploiter des données issues de capteurs variés
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nécessaire d’installer une application sur chaque téléphone potentiellement utilisé
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choisir les capteurs qu’il autorise le service à utiliser
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Vassili BASSAT on 17 Mar 13

atelier.net 05/02/13 Nos téléphones pour la recherche, le mesure de performances

<div class="cArrow"> </div><div class="cContentInner">atelier.net 05/02/13 Nos téléphones pour la recherche, le mesure de performances</div>

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The Power of Digital Marketing - Business Review India - 1 views

www.businessreviewindia.in/...the-power-of-digital-marketing

marketing mci test digital

shared by Miguel Membrado on 22 Nov 11 - No Cached

Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
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IBM Espace presse - 2010-06-08 IBM Global Entrepreneur : l'événement le 24 /0... - 1 views

www-03.ibm.com/...31872.wss

shared by Angéline Deflandre on 29 Jun 10 - Cached

"Mainstream" : e-tranformation et impact economique et social - 1 views

www.rue89.com/...ille-culturelle-globale-146140

shared by Vassili BASSAT on 24 Jun 10 - Cached

« Mainstream », un livre consacré au bouleversement des industries culturelles à l'ère numérique.
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mésaventures du groupe Warner, qui a investi massivement dans l'ouverture de salles de cinéma multiplexe
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L'Europe, donc, dont la part de marché dans les exportations mondiales de films, de programmes télé et de musique (l'édition resiste mieux, signale Martel) diminue depuis une décennie
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Les handicaps de l'Europe sont nombreux,
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Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

www.clickz.com/...eting-trends-view-from-vietnam

vietnam international digital

shared by Marion Darnet on 04 Nov 10 - No Cached

Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
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Vietnam is a young country with a large population
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As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
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"There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
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While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
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Marion Darnet on 04 Nov 10

Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!

<div class="cArrow"> </div><div class="cContentInner">Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!</div>

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Marion Darnet on 04 Nov 10

If you are interested with international issues, here is a good one about Vietnam and their digitalization.

<div class="cArrow"> </div><div class="cContentInner">If you are interested with international issues, here is a good one about Vietnam and their digitalization.</div>

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Le marché du cloud computing en hausse - 1 views

pro.clubic.com/...-global-68-milliards-2010.html

cloud computing

shared by Catherine Robbe on 04 Nov 10 - No Cached

Catherine Robbe on 04 Nov 10

La dématérialisation de l'hébergement informatique s'accentue...

<div class="cArrow"> </div><div class="cContentInner">La dématérialisation de l'hébergement informatique s'accentue...</div>

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To buzz or not to buzz ? - 3 views

www.blogmci.com/?post/2010/10/21/To-buzz-or-not-to-buzz

HubForum buzz Ducrey médiasphère Foursquare

shared by Vassili BASSAT on 28 Oct 10 - No Cached

L’influence est le taux global de duplication d’une information dans la médiasphère.
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faire plus de bruit positif
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le buzz good ou bad est partout, en amont, en aval et en temps réel
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...1 more annotation...
L’organisation dans l’entreprise doit être prise en compte
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Global Smartphone Shipments Jump 50% in Q1 2010 - 0 views

www.strategyanalytics.com/default.aspx

mobile marketing Nokia Apple Smartphone

shared by Vassili BASSAT on 30 Apr 10 - Cached

Nokia grew at its fastest rate for 3 years,
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Apple doubled volumes
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Global handset sales - 1 views

graphics.thomsonreuters.com/...GLB_HDSTSL0410.gif

Nokia Samsung LG Sony Ericsson Motorola Apple

shared by Vassili BASSAT on 30 Apr 10 - No Cached

Vassili BASSAT on 30 Apr 10

Nokia, Samsung, LG, Sony Ericsson, Motorola, Apple

<div class="cArrow"> </div><div class="cContentInner">Nokia, Samsung, LG, Sony Ericsson, Motorola, Apple</div>

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