Facebook’s new App Ticker that is displayed on the games Canvas page and lists
news of friends engaging with games will
also show abbreviated versions of Sponsored Stories, Facebook’s social ad
unit
This additional placement of Sponsored Stories will improve the ability of
advertisers to reach gamers, which could be especially useful for developers
looking to gain new users
Until the launch
of the App Ticker earlier this month, Sponsored Stories only appeared
in the ads sidebar to users browsing Facebook. Now, gamers will see entries in
their App Ticker marked “Sponsored”.