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Vincent Tessier

HighCo Shopper sort High Promo, solution de couponing multicanal - 0 views

www.ecommercemag.fr/...couponing-multicanal-49803.htm

coupon crm

shared by Vincent Tessier on 15 Nov 12 - No Cached
  • Vincent Tessier on 15 Nov 12
     
    "Promo"
Vassili BASSAT

Des mannequins espions bientôt dans vos boutiques - 1 views

www.psfk.com/...nnequins-spy-on-customers.html

mannequin espion reconnaissance faciale

shared by Vassili BASSAT on 22 Nov 12 - No Cached
  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
  • Vassili BASSAT on 22 Nov 12
     
    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
Vassili BASSAT

What Siri Means for the Future of Mobile Shopping - 0 views

www.emarketer.com/Article.aspx

Siri Apple emarketer catapult marketing shopping mobile USA

shared by Vassili BASSAT on 14 Mar 12 - No Cached
  • eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • hey also planned to use Siri's price comparison, list-making and other capabilities to shop for electronics (39%), apparel and home appliances (33% each)
  • ...4 more annotations...
  • Thirty percent weren’t interested in using Siri for shopping.
  • Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • Grocery shopping will likely be most affected by Sir
  • Vassili BASSAT on 14 Mar 12
     
    Source : Catapult Marketing via eMarketer, pour US Market
Céline Brondel

Influencia - Innovations - TV Wallet ou shopper en live! - 1 views

www.influencia.net/...llet-shopper-live,41,2208.html

Social TV innovations

shared by Céline Brondel on 15 Dec 11 - No Cached
  • Céline Brondel on 15 Dec 11
     
    système de Social TV qui risque de changer les habitudes du consommateur. Désormais acheter, pendant le visionnage, le costume de Don Draper, «LE» Mad Man de la série éponyme, ne sera plus un fantasme…     Même facilité si vous avez envie des chaussures de Christian Louboutin portées par Kim Cattral dans Sex and the city 2
Vassili BASSAT

Website Allows Fashion Fans To Shop Window Displays Worldwide - 0 views

www.psfk.com/...site-shop-window-displays.html

fashion shopping shopper luxury

shared by Vassili BASSAT on 12 Nov 12 - No Cached
  • offering a digital interpretation of window-shopping.
  • The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.
  • The site will introduce new international stores every week
  • Vassili BASSAT on 12 Nov 12
     
    psfk 12/11/12 Digitalisation des vitrines
Luc Viaud

Kraft en pointe des opérations complémentaires entre le offline et le online - 5 views

www.emarketer.com/Article.aspx

digital tunnel conversion offline online e-commerce Mobile

shared by Luc Viaud on 03 Dec 10 - No Cached
  • Luc Viaud on 03 Dec 10
     
    Kraft Transforms Digital Marketing into Shopper Marketing at Retail ou comment Fraft utilise le digital pour toucher les internautes pendant la phase de pré-achat, lors de l'achat en magasin et en post-achat
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