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Luc Viaud

Kraft en pointe des opérations complémentaires entre le offline et le online - 5 views

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    Kraft Transforms Digital Marketing into Shopper Marketing at Retail ou comment Fraft utilise le digital pour toucher les internautes pendant la phase de pré-achat, lors de l'achat en magasin et en post-achat
Marion Darnet

Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
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    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
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