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Odile Crepy-Courau

The Quick and Dirty Guide to Tumblr for Small Business - 3 views

mashable.com/...tumblr-small-biz-guide

tpe TumblR

shared by Odile Crepy-Courau on 20 Feb 12 - No Cached
  • Odile Crepy-Courau on 20 Feb 12
     
    TumblR pour TPE ..
Vassili BASSAT

Cisco pousse la vidéoconférence dans l'entreprise - 0 views

www.silicon.fr/ideo-fixe-et-mobile-76308.html

Jabber Cisco cloud conferencing web conferencing licence visioconference vision mobile

shared by Vassili BASSAT on 03 Jul 12 - No Cached
  • En mettant gracieusement à disposition son client vidéo Jabber pour les postes clients Windows, Mac OS X et iPad, Cisco entend démocratiser la vidéoconférence.
  • Etendre le réseau vidéo de l’entreprise à l’extérieur
  • la nouvelle mouture de son offre de collaboration unifiée
  • ...7 more annotations...
  • Jabber est un client de visioconférence sous Windows, Mac OS X « et bientôt iPad »
  • L’offre, gratuite à ce jour, est simple d’utilisation
  • le serveur de communication de l’entreprise Unified Communication Manager permet, dans sa version 9, de « gérer toutes les communications quel que soit le terminal », tout en conservant les services voix installés (click to call, transfert d’appel, etc.)
  • « L’offre gratuite cloud Cisco Jabber for telepresence permet aux clients d’inviter facilement leurs partenaires à les rejoindre dans une salle de conférence hébergée sur l’infrastructure de l’entreprise »
  • Grâce à un SDK ainsi qu’une version HTML5 de l’offre, Jabber pourra s’intégrer facilement dans des solutions tierces (Gmail par exemple) et les applications métier
  • Cisco a la capacité d’unifier ces différents mondes. » Et d’élargir son offre de service, notamment en direction des entreprises de taille moyenne, avec l’arrivée d’une version cloud de WebEx Social (ex-Quad)
  • Un plus pour l’activité du clients qui sera tôt ou tard tenté de consommer des services complémentaires comme le conferencing qui, lui, est soumis à licence
  • Vassili BASSAT on 03 Jul 12
     
    Source : silicon.fr Date : Juillet 2012
Vassili BASSAT

Videoconferencing Equipment Revenues in EMEA to Grow 18.5% this year - 0 views

www.idc.com/getdoc.jsp

IDC visioconference visioconference mobile EMEA europe etude marché

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • For the forecast period, IDC expects the lower tier of videoconferencing solutions in particular (e.g., small workgroups, desktop, and mobile) to attract greater interest from business end users.
  • In addition, IDC expects video-as-a-service (VaaS) cloud offerings to start to gain visibility in 2012 and throughout the forecast period, further adding to companies' interest in video.
  • EMEA immersive telepresence revenue, which IDC derives as a percentage of overall videoconferencing revenue, came in at $96.7 million in 2011
  • ...3 more annotations...
  • In 2011, EMEA videoconferencing revenue grew 20.5% (over 2010) to $809.5 million
  • Video infrastructure equipment (MCUs, gateways, video network servers, appliances, etc.) grew to $210.7 million in 2011, up 26.3% over 2010
  • Total EMEA videoconferencing revenue in 2011 was divided among the subregions as follows: Western Europe (88.9%), Central Eastern Europe (7.2%), Middle East and Africa (4.0%).
  • Vassili BASSAT on 06 Jul 12
     
    Source : IDC Date : juillet 2012 => le marche de la visio en Europe.
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

www.localytics.com/...re-engaging-than-news-websites

apps web mobile etude Nielsen fidélité usage fréquence

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
  • ...2 more annotations...
  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
  • Vassili BASSAT on 09 Jul 12
     
    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Vassili BASSAT

Apps, A Year of Change and Growth in U.S. Smartphones - 0 views

blog.nielsen.com/...-and-growth-in-u-s-smartphones

Nielsen applications smartphones

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards
  • driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days
  • the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.
  • ...4 more annotations...
  • The Top Five Apps continue to be Facebook, YouTube, Android Market, Google Search, and Gmail.
  • smartphone owners spend just about the same amount of time on apps each day (37 minutes a day in 2011 compared to 39 minutes today)
  • privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012
  • 55 percent wary of sharing information about their location via smartphone apps
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : May 2012
Vassili BASSAT

62% of small companies are using social networking in everyday business - 1 views

www.reallysimplesystems.com/...62-use-social

really simple systems Social networks PME TPE business

shared by Vassili BASSAT on 14 Dec 11 - No Cached
  • The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM
  • cloud solutions continue to be a major way for companies to dramatically reduce IT overheads
  • From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers
  • ...3 more annotations...
  • LinkedIn is the most widely-used social media tool by small businesses, with 83%
  • Facebook (72% of respondents
  • followed closely by Twitter (65%).
Luc Viaud

YouTube TrueView Video Ads: Only Pay For Interested Viewers - The ROI Revolution Blog - 0 views

www.roirevolution.com/...youtube_video.php

youtube video ads pay roi revolution

shared by Luc Viaud on 30 Nov 11 - No Cached
  • Luc Viaud on 30 Nov 11
     
    Nouveau format vidéo sur Youtube
Vassili BASSAT

Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views

www.bizreport.com/...-moving-to-mobile-are-you.html

mobile marketing moteur de recherche chiffres BtoB Google Yahoo

shared by Vassili BASSAT on 05 Aug 10 - Cached
  • people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
  • searches from computers were up only 4%
  • - 58% are 34 or younger.
  • ...5 more annotations...
  • Over half have a household income in excess of $75,000.
  • - They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
  • Google and Yahoo
  • are developing tools to make it easier for consumers to find local businesses via mobile.
  • "Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."
  • Vassili BASSAT on 05 Aug 10
     
    Un post qui explique simplement comment l'internet mobile s'adapte aux problematiques BtoB, et ainsi converge petit à petit avec l'usage du PC. En revanche, je penses que les chiffres sont US only...
anonymous

Museum seeks blogger to live onsite for a month - 1 views

springwise.com/...msichicago

musée culture blog marketing digital

shared by anonymous on 09 Sep 10 - No Cached
  • anonymous on 09 Sep 10
     
    "Night at the Museum" may bring a fictional story to life...
Vassili BASSAT

Scale is the Next Big Step for Mobile Advertising - 1 views

www.emarketer.com/...le-big-step-mobile-advertising

mobile marketing m-pub Google Apple régies

shared by Vassili BASSAT on 22 Oct 10 - No Cached
  • eMarketer now predicts $743.1 million in total mobile ad spending in 2010
  • Part of what has made Google so successful is the degree to which it has helped demystify and simplify the media buying process.
  • with consumers spending an ever-increasing amount of time in front of their mobile devices, marketers can scarcely afford not to pay closer attention to mobile
  • Vassili BASSAT on 22 Oct 10
     
    Quelques chiffres saisissants sur le marché du mobile advertising (en En).
  • Vassili BASSAT on 22 Oct 10
     
    Si quelqu'un a un job dans le secteur, suis preneur ;)
Luc Viaud

Top 10 local search insights for the moment - 1 views

searchenginewatch.com/3641528

local search web2.0 google place foursquare yelp twitter

shared by Luc Viaud on 05 Nov 10 - No Cached
  • Luc Viaud on 05 Nov 10
     
    Le local search: le nouveau "gros truc" (traduction maladroite de big thing) pour optimiser son référencement sur les moteurs de recherche, les mobiles et les réseaux sociaux
Luc Viaud

Social media trends to watch for 2011 - 2 views

www.imediaconnection.com/...27999.asp

media sociaux reseaux trends tendances 2011

shared by Luc Viaud on 10 Nov 10 - No Cached
  • Luc Viaud on 10 Nov 10
     
    Quelques tendances "hot" sur les médias sociaux l'année prochaine, soyez en avance sur la connaissance des tendances.
Yann Taes

Twitter Crushes Facebook for Marketing - 0 views

www.entrepreneur.com/...217703

facebook twitter marketing internet

shared by Yann Taes on 14 Dec 10 - No Cached
  • Yann Taes on 14 Dec 10
     
    Twitter provoque 19clics, facebook 3. Twitter marque le point!
Stephane Y

Mobile Web Design Trends For 2009 | Design Showcase | Smashing Magazine - 0 views

www.smashingmagazine.com/...mobile-web-design-trends-2009

Mobile 2009 design Trends webdesign smashing Web

shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    Web designers know that the industry involves plenty of change, and continuous adaption and development of skills is required in order to stay up to date. In the past few years, one of the biggest
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