Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion

BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network

BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network

Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors

this doesn’t necessarily mean just increasing the number of advertising campaigns

57% of them are expecting to hire new staff to enhance their capabilities.

72% said they plan to recruit editorial and content creators

Google said that 20 businesses have already set up pages on Google+, including Pepsi, H&M, the Dallas Cowboys and Toyota,

Google said it has signed up more than 40 million users for Google+ since launching the service in June

One of the features available to businesses is called "direct connect." Users who type the plus symbol in front of a business name such as Pepsi or Toyota when searching on Google will be directed to that business' Google+ page.

For brands, this represents one of the single biggest opportunities in mobile commerce to date.

It is based on the presumption that someone’s future actions are best predicted by their past ones.

In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.

This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand.