I am sure that by now many of you are thinking that social
media is not about advertising, it is about creating relationships with people so
you can educate them about problems, solutions, and generally becoming a
valuable resource. I totally get it. I think this is a great way to reach out
and touch people and that is in fact the primary value in social marketing B2B
Interestingly, a recent study by Performics found
that almost 60% of active social networkers said that LinkedIn was their most
important social network. Sound
great, but it turns out that this is mostly because people are looking for jobs
, at least according to
Perfomics’ CEO Daina Middleton.
I am sure that by now many of you are thinking that social
media is not about advertising, it is about creating relationships with people so
you can educate them about problems, solutions, and generally becoming a
valuable resource. I totally get it. I think this is a great way to reach out
and touch people and that is in fact the primary value in social marketing B2B
ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ?
=> Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
the amount of money you can generate from an app is highly dependent upon the number of users you have
In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
Know the lifetime value of your customers by the channels in which they were acquired
Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
if people use your apps just a few times, an ad-supported model probably doesn’t make sense
What you charge for an app should be based largely on how users engage with it.
f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
free trials and freemium options are also great avenues for getting users hooked on your services
Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.