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Au delà du personal branding, le gros avantage de lancer son blog est l’experimentation

Il ne s’agit pas de vous créer une marque…mais juste de votre visibilité sur le web

Let them share everything from the original product, to after their purchase, to their review of the product itself.

consistency and frequency in your blogs and content

increases brand visibility and consumer connectedness.

CDL : "Le gros noeud du problème pour le contenu sur le web, c'est la diffusion. C'est pire qu'en télé car vous êtes en concurrence avec des milliers de vidéos, des millions d'heures de contenu, et des dizaines d'activités parallèles (gaming, travail, chat, musique, lecture de blogs, etc). Le programme que vous soignez depuis des semaines se trouve soudainement, sur un épisode, face au strip tease de Paris Hilton, un gros coup d'actu, le décrochage de votre diffuseur qui met en avant une offre nouvelle, etc. Pour passer outre tous les aléas, il faut avoir un deal super solide avec un ou plusieurs diffuseurs, pour être sûr d'être au moins présenté en tête de gondole. C'est le deal que Entjoy défend pour le producteur et l'annonceur."

The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.

It is based on the presumption that someone’s future actions are best predicted by their past ones.

In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.

This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 

Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords

the new Google+ experience for businesses won’t be ready until “later this year

we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.