Quantified self becomes “mainstream,” according to Chad. Nike FuelBand, Jawbone Up and Fitbit Ultra are all out and widely available. They haven’t, however, made into the mainstream consciousness. These cool life trackers are still very much an early-adopter tech-geek toy or novelty. One of these devices will emerge in 2013 as a real winner here. It may be a combination of pricing, integration with devices or software, or perhaps just a really slick marketing campaign, but one of these devices or a new one will become a “must have” accessory for fitness-minded individuals. Some opportunities for partnerships with health care payers or maybe weight loss programs could also help propel this type of personal gamification into the everyday space.