Skip to main content

Home/ MaRS/ Group items tagged Advertising Week

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Tim T

Web publishers left with little after middlemen split ad spoils | Marketing & Advertisi... - 0 views

www.allbusiness.com/...14043685-1.html

ICT advertising

shared by Tim T on 27 Mar 10 - No Cached
  • In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
  • The space between advertiser and publisher has become jam-packed over the last decade, with literally hundreds of ad networks, data companies, yield managers, ad servers and exchanges all purporting to serve advertisers or publishers in some unique way; but all have their own business models that may or may not be adding value to either.
  • they're all dipping into the display-ad revenue stream.
  • ...3 more annotations...
  • what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system.
  • While some publishers remain wary of Google as both a service provider to publishers as well as a competitor for display-ad dollars, Google's argument is that its motivations are virtuous. As VP-Product Management Susan Wojcicki said last week at the Internet Advertising Bureau's annual meeting, Google makes money when publishers do. That, and the set-up isn't much different from Microsoft, itself a seller of online ads as well as a service provider to publishers.
  • Any time you have companies talking about their secret algorithms or black boxes, it should raise a red flag, he said. For publishers and advertisers, the question should be: Do they make the whole thing bigger and better?
  • Tim T on 27 Mar 10
     
    AdAge - In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
Assunta Krehl

Canada's Advertising Week Celebrates Creativity and Innovation in Advertising - Canada ... - 0 views

www.newswire.ca/...c8637.html

events Advertising Week Leading Social Change Social Innovation

shared by Assunta Krehl on 21 Jan 10 - Cached
  • Assunta Krehl on 21 Jan 10
     
    Advertising Week will commence January 25, 2010. The event highlights industry leaders and key trends in a sector that contributes more than $19 billion annually to the Canadian economy. Leading Social Change - Ideas, Tools and Inspiration is one of the events that will take place at the MaRS Discovery District featuring Robert F. Kennedy Jr.
Assunta Krehl

Busy Week - Kelvin Young Photography - January 25, 2010 - 1 views

kelvinyoung.wordpress.com/...busy-week-2

marketing advertising Advertising Week 2010 events

shared by Assunta Krehl on 01 Feb 10 - Cached
  • Assunta Krehl on 01 Feb 10
     
    Kevin Young, sent by the Cabinet Office, blogs about his experience about taking photos at the MaRS Centre during Advertising Week 2010.
Assunta Krehl

Media Alert/Photo Opportunity - Mayor David Miller to kick off Canada's first Advertisi... - 0 views

www.newswire.ca/...c9531.html

creativity

shared by Assunta Krehl on 14 Aug 09 - Cached
  • Leading Social Change - Public Sector Marketing, (SOLD OUT) MaRS Discovery District featuring: Dr. David Suzuki Representatives from the Obama campaign
  • Assunta Krehl on 14 Aug 09
     
    Mayor David Miller will join a crowd of distinguished crowd of marketers from across the country and abroad at the opening ceremonies for Canada's inaugural Advertising Week. The Leading Social Change session will happen at MaRS.
  • Assunta Krehl on 14 Aug 09
     
    Mayor David Miller will join a crowd of distinguished crowd of marketers from across the country and abroad at the opening ceremonies for Canada's inaugural Advertising Week. The Leading Social Change session will happen at MaRS. Jan 21, 2009
1 - 4 of 4
Showing 20▼ items per page