marketing

· Estimated expenditure on B2B marketing communications during 2005: £9.8 billion · Estimated number of practitioners with marketing in their job title focusing purely on the B2B sector: 176,000 · Estimated number of practitioners with marketing in their job title for whom B2B is at least part of their remit (along with B2C): 272,000

I just ran a scan on the location "Brussels" and found the following interesting list:Catholic University of Louvain: 4136 anonymous edits in Wikipedia.Department of Economic Affairs: 1250 anonymous edits.European Commission: 928 anonymous edits.

My thanks to the University of Texas at Austin Department of Advertising for its extensive library of quotations

Imagine going to your Doctor because you’re not feeling well. Before you’ve had a chance to describe your symptoms, the doctor writes out a prescription and says “take two of these three times and day, and call me in a week.” “But – I haven’t told you what’s wrong,” you say. “How do I know this will help me?”“Why wouldn’t it” says the doctor. “It worked for last two patients”

Here’s a sampling of some common methods. Most were acceptable as earlier as last year, though some SEs may be penalizing them, if detectable.

This is actually an exercise that I recently recommended to a friend in the process of setting up a blog as part of his process in refining a topic. Having thought about it since I’m becoming more convinced that it’s actually a good exercise for established bloggers to do from time to time also.

Ray Silverstein, the “Sales” columnist at Entrepreneur.com and president and founder of PRO: President’s Resource Organization, a network of advisory boards for small-business owners, recently published an article on “Get More Referrals by Asking“.

In the telecommunications industry, interest is growing around the concept of Customer Life Cycle Management (CLM). This concept goes beyond traditional time-views of CRM and embodies the customer history as a real-time predictor, and also aims towards the long-neglected aspect of customer retention.

With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

While Gizmodo reports on their ‘lonely’ Second Life visit to to the virtual CEBIT area of Sony Ericcson, it’s not the people-empty space that I found stunning.

Now, I'm saddened when I look at the front page of reddit and what is popular there.  It seems that the system has been overtaken by articles on the political, the weird and the arcane (and sometimes all three). 

Meet the 9 Consumer Types Shaping Today's Marketplace:

I'd like to share a peek into our latest process flow for our online community platforms.

Typically, webcasts have been employed in the technical and business-to-business marketplaces. Today, though, they are also earning rapid adoption from organizations that directly target members, communities or consumers.

After the webinar, you invite everyone on your registration list to participate in the online "conversation area" for that webinar subject.

Links to articles, white papers, eBooks and other stuff that's relevant to the conversation

And finally, what about the magical number seven? What about the seven wonders of the world, the seven seas, the seven deadly sins, the seven daughters of Atlas in the Pleiades, the seven ages of man, the seven levels of hell, the seven primary colors, the seven notes of the musical scale, and the seven days of the week? What about the seven-point rating scale, the seven categories for absolute judgment, the seven objects in the span of attention, and the seven digits in the span of immediate memory? For the present I propose to withhold judgment. Perhaps there is something deep and profound behind all these sevens, something just calling out for us to discover it. But I suspect that it is only a pernicious, Pythagorean coincidence.

Just as we don’t believe in functional specs for software, we don’t believe in functional specs for companies.