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That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects. “A disturbingly high number of these sites fail,” Moran tells us.

What did work was a personal approach. We eventually had to get on the phone and talk with the potential community members. This is a more expensive, time-consuming approach, but an approach that works.

NetXpression is a powerful and useful tool, allowing any user to create professional presentations that communicate clearly and persuasively. With NX, you can build professional business presentations for use directly over the Internet, on CDs, or on any other file system. Your finished presentation can be viewed by anyone with a standard web browser, so no special software is required. NX makes it really easy for anyone to build informative presentations. Once created, you can deliver your presentations with very little effort and amazing results.

I'd like to share a peek into our latest process flow for our online community platforms.

I have yet to see any positive responses to this new feature, and believe me, I have looked.

Sites that serve as a comprehensive and reliable filter of information on a topic will be read, but they’ll always have to compete with other fast-paced news publishers. To aggregate information is incredibly easy. To process, analyze and situate it within a big picture context while offering an intriguing/unique perspective is considerably more difficult. Those who can do so will be trusted: they are a valuable knowledge asset for any reader. Detailed, unique content immediately stands out on its own, even without extensive  marketing efforts. People don’t just want to be informed, they want to better grasp a topic in all its nuances. The joy of consumption lies not only in the skimming of a news story but the processing of new perspectives to enrich a personal worldview or professional need.

Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.

Typically, webcasts have been employed in the technical and business-to-business marketplaces. Today, though, they are also earning rapid adoption from organizations that directly target members, communities or consumers.

As Doc Searls once said, “There is no market for messages.”  This is a hub between the company and its customers. It’s the new customer service, fusing marcom, PR and customer relations, all in one department.

So I want you to do something that many traditional PR people think is nuts. I want you to design your online media room for your buyers.

For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).

Direct response marketing is when you engage in some type of advertising or marketing effort which targets a market with an offer.  The offer is such that response can be measured.  Direct contact is made from the prospective customer to the marketer.  Many B2B lead generation activities fall into the direct response category. Direct marketing is when you target a named company, title, or individual with an offer.  Contact is made from the marketer directly to the prospective customer.  As with direct response, the offer can be a variety of things including attendance, discussion, communication, inquiry, etc.  And response can be measured.  In complex sales environments, direct marketing is closest aligned to sales and sales activities.

Stumpedia.com is a social search engine that relies on human participation to index, organize, and review the world wide web.

If you aren’t delivering a regular eNewsletter to build your business, you should ask yourself why.  You are probably missing the biggest and best opportunity to communicate in a consistent and meaningful way with your customers.   Of course, you need to generate regular content that brings value to your customers. But, with that basic proviso, an eNewsletter should become an integral part of your content marketing arsenal.  Here’s why: