"There are 93.8 million blogs worldwide," says SEO-PR president and co-founder Greg Jarboe. "Getting excited about getting a blog is like getting excited when the phone book arrives."
Social networking, popularized by teens sharing information with their friends online on Web sites such as Facebook Inc., is now blooming in the business world, thanks to new social networks that enable professionals and executives in industries such as advertising and finance to rub virtual elbows with colleagues.
However, while I’ve written numerous times on getting and leveraging traffic from social media sites I have increasingly begun to see numerous other benefits of being an active participant in these spaces.
More of a surprise is what Facebook is poised to become next: a B2B (define) networking and marketing platform that attracts corporate executives and decision makers.
If you use social networking tools, I'd love to get your input. Do you think a typical marketer or sales person (who isn't a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? Why or why not?
Over the past few months I’ve noticed some bloggers using comments in increasingly aggressive ways to build their own readership - to the point where I think they are probably doing more harm to their own brand than they are doing good.
A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.
when people view Web advertisements, they store information in two different types of memory: explicit and implicit.
The problem here is that this has created dozens of online identities for me, a single individual. People who want to follow me need to pick their poison - this blog, Twitter, etc. I use each medium differently but what I hate about it is that I need to think about the information I want to publish and the venue that's best for both me and my audience.