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Hans De Keulenaer

Startup Marketing Blog - by Sean Ellis: Over-Aggressive Viral Marketing Causes Facebook... - 0 views

  • Well it was only a matter of time before Slide and rockyou pushed things too far.  Facebook’s crackdown on aggressive viral tactics has exposed a key vulnerability of these businesses.  Facebook has banned some apps and shut down two of the three most important viral channels for others (invites and newsfeeds).  And according to this TechCrunch article the growth of these apps has been dramatically squeezed as a result. 
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    It WAS only a matter of time, but it's human nature not to like an 'I told you so' message.
Hans De Keulenaer

Junta42 blog: Putting the "Marketing" in Content Marketing: Six Key Principles to Conte... - 0 views

  • “If you create great content and no one knows about it to link to it, you’re spinning your wheels. A combination of content as well as social networking, link networking, public relations and gaining editorial visibility as well as viral and individual link solicitations will all work together synergistically. Building a community of consumers of your content as well as relationships with the media in your industry is the distribution network necessary to gain the most link value out of creating great content.”
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