“If you create great content and no
one knows about it to link to it, you’re spinning your wheels. A combination of
content as well as social networking, link networking, public relations and
gaining editorial visibility as well as viral and individual link solicitations
will all work together synergistically. Building a community of consumers of
your content as well as relationships with the media in your industry is the
distribution network necessary to gain the most link value out of creating
great content.”