This framework reminds of what we need to use for our Story Booth--
Seth Godin's Icarus Sessions
"The rules are simple
The Icarus Sessions are a challenging new way to bring your art forward. Not to make a sales pitch, not to get customers or patrons, but to find the courage to stand up and say, "here, I made this."
You can attend a session without presenting, of course.
A presentation at an Icarus Session is 140 seconds long. You can go shorter, but not a second longer. You can use slides, or handouts, or even better, just bring your enthusiasm. The assignment: Tell the group about your art. What have you created? What frightened you? What matters?
Not a pitch. An act of brave vulnerability.
I made this.
It scared me.
This might not work.
Here's how it changed me.
What do you think?"
By Alexis Finch (Pencil, GraphiteMind) 1000 women in one room, and every one of them ready to start something. PITCH was enough to leave you gasping, at the pure potential, at the achievements, at the wisdom you could pick up from eavesdropping alone.
Believe these questions also apply to business start-ups
Excerpt
What is your pitch?
Einstein said it best: "If you can't explain it simply, then you don't understand it well enough." This is why elevator speeches are a good test. I loathe how reductive they make the mission feel, but they make for a really good exercise. Because if you can't tell me what you do in half a minute-especially if you're fired up about how right your cause is-do not pass go, do not collect $200. Go back to the drawing board so you can tell me, simply, clearly, and quickly, what it is you do. You want my attention, don't you?"
Twitter has flipped our relationship with media. Instead of us pitching journalists, many have come to rely on our staff as sources and connect with them through Twitter. Many tweets lead to press calls.”
With almost 200 staff members engaging authentically on Twitter or curating news and information on their topics from different sources, it forms the backbone of a robust content curation strategy. Says Murphy, he and his colleague, typically curate the best 30-50 Tweets from the 1,000s by staff for the organization’s account.