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This blog post by Jeff Thomas Cobb, March 6, 2013, Learning for Leaders,offers four tips for content marketing: determine your minimum effective dose, make it about you as much as your market, use it as a testing and innovation engine, and go after noncustomers.

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Blog post by William Bowen, March 25, 2013, on movement towards online education. He would like more hard evidence to understand impact/success among other effects, tool kits (platforms), new mind-set to attempt online to reduce costs without adversely affecting educational outcomes, what we must retain in terms of central aspects of life on campus such as "minds rubbing against minds." Excerpts: "My plea is for the adoption of a portfolio approach to curricular development that provides a calibrated mix of instructional styles." ... "Their students, along with others of their generation, will expect to use digital resources-and to be trained in their use. And as technologies grow increasingly sophisticated, and we learn more about how students learn and what pedagogical methods work best in various fields, even top-tier institutions will stand to gain from the use of such technologies to improve student learning." Really like this comment for value of MOOCs for post-college graduates: "A quibble. I am intrigued by your comment about "minds rubbing against minds." While there is undeniable worthiness of the thought inside academic communities perhaps underestimated is the lack of such friction after graduation and how MOOCs can provide opportunities outside the alma maternal environments. To take courses at the local U. costs both in inconvenience of scheduling, transportation and monetary costs equivalent to constantly having a new Hyundai. Those requirements wind up as being unreasonable. Since January I have had the great pleasure of thinking about the thoughts of Dave Ward and colleagues from the University of Edinburgh and arguing about points in the forums. More recently, Michael Sandel on Justice from Boston. These opportunities are enormously better than nothing at all, clearly benefiting myself and probably also friends, colleagues and civil society. While these experiences do not provide the intensity of a post seminar argument in the Ree

blog by Dave Kerpen, January 28, 2013, that came to me via Linkedin in my daily mail on 11 simple concepts to become a better leader. Offers a pyramid of traits/behaviors starting with listening, storytelling, passion, and team playing as the foundation, surprise and delight, responsiveness, and simplicity on the second tier, authenticity/transparency and adaptability on the third tier, gratefulness on the fourth tier, and Golden Rule for treating others as you like to be treated at the top..

A self-coaching exercise offered by Shana Montesol Johnson as an alternative to a five year career plan.

Blog by Shana Montesol Johnson, Development Crossroads, on career development for international development professionals; offers self-diagnostics and blog

Article by Kerry Hannon, Forbes, 1.25.13 This author asserts that older workers will become more valued by employers even though they aren't making special efforts to hire or retain them now and do not want to pay for the cost of training/retraining them. These trends suggest that taking charge of one's own learning with a PLP, PLN, etc. and taking advantage of all the free opportunities will be valuable skills to have. This author only looks to community colleges for retraining and does not reference any of the online options that we know about from the work on the directory. Should we draft a comment back to Kerry Hannon on this website? "1. Who is going to pay for that training? Most labor market experts I have interviewed say the government and private employers need to ramp up more training programs for older workers and create workplaces that make it easier for them to do their jobs. Employers don't want to spend for it. They've already cut to the bone to stay competitive globally in recent years and this kind of spending is a tough sell. Conceivably, as I discussed as a panel member at a recent Federal Reserve Workforce Development conference, one way to provide the needed training is through the community college system. The coursework could be offered at an affordable cost for the worker. Depending on who foots the bill, employers or employeees could receive tax incentives to ease the tuition bill. (Please continue to next page.) "

Blog post by Beth Kanter on best kinds of learning at conferences/seminars, 5.23.13 Excerpt: It cites Sharon Bowman's book on Using Brain Science to Make Science Stick. "The book offers several simple principles to incorporate: Movement is better than sitting Having participants talk is better than listening Images are better than words for instructional aids Writing is better than reading Shorter is better than longer Different delivery options are better than the same"

ALISON MOOC--"With more than 1.2 million unique visitors per month and 250,000 graduates worldwide, Advance Learning Interactive Systems Online (ALISON), founded in 2007, is considered by some the first massive online open course (MOOC). " blog by Ellis Booker, Information Week Education, Excerpt: "Our focus is workplace skills," company CEO Mike Feerick told InformationWeek in a phone interview. Indeed, ALISON started with two globally in-demand skills: English and IT literacy, the latter in the form of ABC IT, a 15- to 20-hour training suite that remains the site's most popular course." Excerpt: "Employers don't care where you found those skills or how much you paid for them," he insists. Rather, employers want one thing: Verified competency. One service ALISON offers is tests for prospective hires that employers can administer to check the competence of job applicants who come with ALISON certificates. For a small fee, students can purchase an ALISON certificate after successfully completing a course, as a PDF, paper parchment or framed parchment."

Martin Weller's blog entitled: You can stop worrying about MOOCs now. Interesting in it reports the trend now that commercial MOOC providers are trending toward blended courses, and in Coursera's case, offering "MOOC-based learning on campus" which turns out to essentially be a course!

Interesting blog on the return of the f2f in the world of MOOCs

Excellent post by Olivia Mitchell, 2.3.09, offering tips and links to other excellent presentations on presentations.

Blog by Clark Quinn (Learnlets) on reimagining learning, March 8, 2010. Find the combination and order of content, activity, and product followed by reflection and evaluation logical and appropriate for WLS offerings.

Second story by Eric Nelson offers good reasons for volunteering during transitions to build relationships, references, reach clarity on new directions, etc. January 29, 2013.

Very good blog post by Peter Skillen on July 13, 2011 on PBL? Am I Doing It Right? Offers continua for structuring projects by students but couldn't these be adopted in setting up PBL for adult elearners? The continua are trust (locus of control), Questioning (who is generating the questions), Collaboration (how much collaboration is really going on?), Content (reductionist to complex), Knowledge (hidden to visible), Purpose (contrived to authentic).

Offers resources, "MindTools", for leadership, team management, strategy-setting, problem solving, decision making, project management, time management, stress management, communication skills, creativity techniques, learning skills, and career skills.

Blog post by Suzie Mitchell, November 6, 2012, on how her desire to have a more satisfying relationship with her son led to learning about technology and using online tools to build her knowledge, which in turn led to a new career and more satisfying life. Wonderful justification for Studio IMO enriching one's life in the short-term and how opportunities came to her for work, etc. Excerpt: ""Google is your friend, Mom. Use it whenever you don't understand something." OK, duh!, but those words set me free. I could ramp up my learning all by myself. I dived headfirst into the tech world, got a smartphone and started downloading apps on every topic that interested me: health and wellness, fitness, recipes, news and, yes, shopping. Soon Justin and I were exchanging emails about apps, articles and websites. It felt great; my son-buddy was coming back into the fold. There was a lot I didn't understand, but I embraced the "fake it until you make it" approach. Before long he was sending me links he thought would appeal to me. Some I really liked, but others were hard to comprehend. They offered products and services that boomers would supposedly appreciate - but I couldn't figure out how to navigate the site, or I didn't understand what was so "amazing" about the "revolutionary" product."

Description of a course offered by the Hague University of Applied Sciences, Fall 2012. Nancy White is one of the faculty. "The intersection of technology and social processes has changed what it means to "be together." No longer confined to an engineering team, a company, a market segment or country, we have the opportunity to tap into different groups of people using online tools and processes. While we initially recognized this as "online communities," the ubiquity and diversity of technology and access has widened our possibilities. When we want to "organize our passion" into something, we have interesting choices. It is time to think about a more diverse ecosystem of interaction possibilities which embrace things such as different group configurations, online + offline, short and long term interactions, etc. In this course we will consider the range of options that can be utilized in the design, testing, marketing and use of engineering products. In this course, we'll also begin to pay attention to "The Four i's of Innovation." You'll be learning a lot about these in the coming courses, but consider this a preview. The first i is the itch; "a hunch" that there is something going on. This inclination can indicate the sublime starting point for change or an innovation The second i is insight; the research framework to base the fundamentals of the innovation on The i for idea; the experimenting towards potential solutions ("what if"- approach) The final i is for impact; the realization of the changes and innovations."

This paper written by George Siemens in 2008 on Learning in Networks raises issues very similar to those we are raising in our discussion at CPSquare. This paper also has implications for how the Women's Learning Studio is launched into practice in its discussion of teacher as learning atelier, concierge, etc. Google Scholar, Scopus, and open access journals offer increased access to academic resources; an extension to more informal approaches such as regular internet search and Wikipedia. Social software (blogs, wikis, social bookmarking, instant messaging, Skype, Ning) provide opportunities for learners to create, dialogue about, and disseminate information. But what becomes of the teacher? How do the practices of the educator change in networked environments, where information is readily accessible? How do we design learning when learners may adopt multiple paths and approaches to content and curriculum? How can we achieve centralized learning aims in decentralized environments? This paper will explore the shifting role of educators in networked learning, with particular emphasis on curatorial, atelier, concierge, and networked roles of educators, in order to assist learners in forming diverse personal learning networks for deep understanding of complex fields.

Fast Company article on how female voices are perceived differently (downgraded) from male voices, when they are offered in the same conversation and the same message is being conveyed. Women CAN improve the way they express themselves but there is a clear bias in how they will be perceived.

Randstad offers four contract types: temp work, permanent work, project basis, freelance. Looks like each carries different conditions.