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According to Loftus, a job has five reward elements: compensation, benefits, work-life balance, career development and advancement, and recognition. While associations often can’t compete with the private sector on pay, they can usually meet or exceed expectations in the other four areas.

In 2004, Rockville, Maryland-based ASHA hired 37 people, and 16 of those people came through a Washington Post ad. A lot has changed in 10 years: “In 2014, we hired 34 people, and one person came from The Washington Post,” says McNichol.

staff referrals, which isn’t a new tactic but has been made much easier with the proliferation of social media.

To that end, supplying attention itself can be an act of complicity in the unethical actions of a platform. The mere act of choosing to look at something online generates real value for a company, materially helping to support its staff, its content, and the social interactions that a platform plays host to. This is why a website like Do Not Link exists: It promises a way to share a link from a website without boosting that site’s standing in search rankings.

attention boycott

ethical attention

Silos allow staff to specialize in their unique talents, give them accountability, and provide clarity about tasks that need to be accomplished. “When we start talk about silos, it goes immediately to the negative,” Clancy says. “It's important for leaders to talk about what silos add. They do have a place in organizations to allow for focus on what you're responsible for, moving things forward and getting jobs done. To a certain degree, they are a necessary requirement to getting work done.” Of course, the problems begin when the intensity of organizational silos shifts to the extreme, and inefficiencies and animosity bubble to the surface. Fortunately, there are many ways to break down silos. It's an ongoing process, and nonprofits are continually striving to improve the way people interact with one another.

Don't dismiss delegation as an outmoded concept that's part of the "command-and-control" model of years past. You may not believe in rigid, hierarchical organizations. But even the founders of flatter, more collaborative young businesses must ensure that every employee can acquire higher-level skills and duties.

Delegation is not task assignment. You're not simply assigning work to employees that falls within their job duties and responsibilities. To delegate, you must give someone the responsibility and authority to do something that's normally part of your jo

Delegation involves three elements: responsibility authority accountability

Today’s ability to oh-so-easily see and hear each other online is a double-edged sword: it can make electronic communication more personable, but it can also inject offline prejudices evoked by how someone looks or sounds.

Now, a lot of online communication is done synchronously, or nearly so: volunteers are online together, at the same time, talking together, and staff supporting those volunteers is often seeing their volunteering activities in real time.

People do not communicate primarily via e-mail anymore; they now talk together via online social networks and in the comments section of blogs, photo-sharing sites, and video-sharing sites. Some people send far more SMS messages than email messages.