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explains and shows simple and quick signage and complex and confusing signage

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot