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anonymous

9 Ways to Make Your First Online Sale From Your Corporate Blog - 0 views

www.quicksprout.com/...-sale-from-your-corporate-blog

email marketing online sale blog

shared by anonymous on 03 Mar 14 - No Cached
  • anonymous on 03 Mar 14
     
    "I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren't generating any extra sales from that traffic. In fact, we weren't generating any sales at all. Because of blogging costs, I had no choice but to figure out how to make it a profitable channel. I did the same for a handful of other corporate blogs and learned a few tricks that can help any blog convert visitors into customers. Here are 9 ways you can get your first online sale from your corporate blog:"
Lisa Levinson

How Social Media Moves Consumers From 'Sharing' To 'Purchase' - Forbes - 0 views

www.forbes.com/...umers-from-sharing-to-purchase

social media Twitter Pinterest Face

shared by Lisa Levinson on 25 Jul 13 - No Cached
  • Lisa Levinson on 25 Jul 13
     
    Vision Critical's recently published study, From Social to Sale provides answers to exactly how a company's social media strategy could be tailed to drive sales. The study evaluated social media purchasing against participation in Twitter, Facebook and Pinterest.
  • Lisa Levinson on 25 Jul 13
     
    Top Findings: About 40% of social media users have purchased an item after sharing or "favoriting" it on these sites. (The company uses "Shared or Favorited" to mean pinned/repinned/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.) Facebook is the network most likely to drive customers to purchase. Social media drives not just online purchasing, but in-store purchasing as well - and at about equal rates.
anonymous

How To Be A Successful Salesperson - Especially If You Think You Can't - 0 views

www.forbes.com/...pecially-if-you-think-you-cant

how to think sales

shared by anonymous on 10 Mar 14 - No Cached
  • anonymous on 10 Mar 14
     
    This article provides some wonderful tips to women in the business world who find it necessary to approach others to sell products, ideas or services. "I've always had a pretty good relationship with the idea of being a salesperson.  For some reason, even from an early age, I had it in my head that sales was simply about finding people who wanted what I had to offer. So, for instance, selling Camp Fire Girls candy in grade school held no terrors for me: I'd go around and ask people if they wanted to buy it, and if not, I'd ask the next person.  I figured there was no harm in asking, even if they didn't want it - and them not wanting it didn't have anything to do with me; maybe they didn't like candy, or were on a diet, or had already bought some from somebody else."
Doris Reeves-Lipscomb

The Icarus Sessions - 0 views

www.squidoo.com/IcarusSession

Godin blog WLStudio storytelling as reflection storytelling Recharge

shared by Doris Reeves-Lipscomb on 02 Jan 13 - No Cached
  • Doris Reeves-Lipscomb on 02 Jan 13
     
    This framework reminds of what we need to use for our Story Booth-- Seth Godin's Icarus Sessions "The rules are simple The Icarus Sessions are a challenging new way to bring your art forward. Not to make a sales pitch, not to get customers or patrons, but to find the courage to stand up and say, "here, I made this." You can attend a session without presenting, of course. A presentation at an Icarus Session is 140 seconds long. You can go shorter, but not a second longer. You can use slides, or handouts, or even better, just bring your enthusiasm. The assignment: Tell the group about your art. What have you created? What frightened you? What matters? Not a pitch. An act of brave vulnerability. I made this. It scared me. This might not work. Here's how it changed me. What do you think?"
Doris Reeves-Lipscomb

Welcome · 85Broads.com - 0 views

www.85broads.com/welcome

85_Broads women membership WomensLearningStudio

shared by Doris Reeves-Lipscomb on 19 Jul 13 - No Cached
  • Doris Reeves-Lipscomb on 19 Jul 13
     
    Membership page for 85 Broads. Has annual membership levels of Power Circle (1,000), Investor ($250), Visionary $100), Student ($25). Sales points are Get connected through network, events, jam sessions, and speakers; Get great deals in Advantage85; Jobs; and Exclusive Member discounts; and Gain exposure in Spotlight, Books and Publications, Blogs, Media Rockstarts. Has 16 year track record.
Doris Reeves-Lipscomb

Privacy Versus The 'Tyranny Of The Algorithm' - 0 views

www.darkreading.com/...1317226

Higgins Dark_reading algorithm privacy womenslearningstudio

shared by Doris Reeves-Lipscomb on 27 Jul 15 - No Cached
  • A recent study looked at more than 500,000 tweets about depression, took 4,000 tweets that mentioned a diagnosis or medication, and followed those Twitter users in order to create an app that predicts suicide. This use of tweets crosses a line, Peel said. "This is far more intrusive" than standard data-gathering from social media.
  • Medical data is also valuable to criminals
  • Criminals are after electronic medical records, as well as prescriptions and insurance information to pay for their own medical expenses or to acquire prescription drugs illegally.
  • ...2 more annotations...
  • David Vladeck, former director of the Federal Trade Commission's Consumer Protection Bureau
  • It's what I call the tyranny of the algorithm," Vladeck said. "What happens on the Internet is driven by algorithms. There are ethical constraints that need to be debated."
  • Doris Reeves-Lipscomb on 27 Jul 15
     
    article by Kelly Jackson Higgins at Dark Reading.com on what's happening with the sale of online data collected legally, but not necessarily analyzed accurately or sold ethically. November 5, 2014
Doris Reeves-Lipscomb

Using Algorithms to Determine Character - The New York Times - 0 views

bits.blogs.nytimes.com/...orithms-to-determine-character

algorithms NYT character Upstart data womenslearningstudio

shared by Doris Reeves-Lipscomb on 27 Jul 15 - No Cached
  • Increasingly, they judge our character.
  • Upstart has over the last 15 months lent $135 million to people with mostly negligible credit ratings. Typically, they are recent graduates without mortgages, car payments or credit card settlements.
  • ZestFinance, is a former Google executive whose company writes loans to subprime borrowers through nonstandard data signals.
  • ...5 more annotations...
  • someone has ever given up a prepaid wireless phone number. Where housing is often uncertain, those numbers are a more reliable way to find you than addresses; giving one up may indicate you are willing (or have been forced) to disappear from family or potential employers. That is a bad sign.
  • Character (though it is usually called something more neutral-sounding) is now judged by many other algorithms. Workday, a company offering cloud-based personnel software, has released a product that looks at 45 employee performance factors, including how long a person has held a position and how well the person has done. It predicts whether a person is likely to quit and suggests appropriate things, like a new job or a transfer, that could make this kind of person stay.
  • characterize managers as “rainmakers” or “terminators,”
  • “Algorithms aren’t subjective,” he said. “Bias comes from people.”
  • Algorithms are written by human beings. Even if the facts aren’t biased, design can be, and we could end up with a flawed belief that math is always truth.
  • Doris Reeves-Lipscomb on 27 Jul 15
     
    blog post by Quentin Hardy, NYT, on how new companies developing algorithms are using them to loan money to people who are better risks than their financial circumstances might suggest, track high performers in sales jobs to find the indicators of their success for export and use by other employees, etc. July 26, 2015
Doris Reeves-Lipscomb

Amplify Reported to Be Dropping School Tablet Business - Marketplace K-12 - Education Week - 0 views

blogs.edweek.org/...ng_school_tablet_business.html

tablet business education edtech womenslearningstudio

shared by Doris Reeves-Lipscomb on 08 Jul 15 - No Cached
  • The BloombergBusiness report about Amplify comes as tablet sales in education are declining in general, as Chromebooks gain sales and popularity in K-12 classrooms. It also comes on the eve of ISTE 2015—the largest gathering of education technology enthusiasts in the U.S. The company spokesman said Amplify will be well-represented at ISTE, although the company did not release advance press coverage about products that will be showcased there.
  • Doris Reeves-Lipscomb on 08 Jul 15
     
    Amplify tablet of poor quality in first big district wide adoption, may not survive rocky rollout, Molnar, 6.26.15
Doris Reeves-Lipscomb

assessing-learning-in-a-post-lms-world - 0 views

www.clomedia.com/...g-learning-in-a-post-lms-world

LMS assessment learning performance value_creation womenslearningstudio

shared by Doris Reeves-Lipscomb on 30 Sep 15 - No Cached
  • Learning is on the move. Mobile, social and informal exchanges of information are enhancing or replacing traditional training and course structures.
  • economic pressure is rewarding the creative repurposing of content freely available on the Web and from original sources.
  • For example, the portal may integrate wiki pages to support threaded discussions on a critical topic, link to user profiles to create expert networks and provide access to electronic performance support to enable just-in-time learning.
  • ...1 more annotation...
  • Imagine the value of assessing learning by correlating:• A decrease in plant accidents with an increase in safety training.• An increase in sales with an increase in sales training and collaboration.• An increase in customer satisfaction scores with an increase in performance support for the call center.
  • Doris Reeves-Lipscomb on 30 Sep 15
     
    Although written in 2011, it forecasts nicely how LMSs are being revamped/enhanced/integrated with business performance & business transformation. Really it's about boundary management, too, in terms of formal employer led/sponsored training/learning and what employees may learn and apply on their own.
anonymous

12 Most Practical Ways to Develop a Powerful Personal Brand - 0 views

12most.com/...evelop-powerful-personal-brand

personal brand WLStudio rebrand

shared by anonymous on 26 Mar 14 - No Cached
  • anonymous on 26 Mar 14
     
    "We're all personal brands. Our agendas may differ, but we seek the same things: recognition, respect, influence and success. Personal branding is no trend. It's social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one. With that in mind, I submit to you personal branding is something you need to understand. It's something you need to develop deliberately - even if what you've been doing and saying to this day has been largely accidental."
Doris Reeves-Lipscomb

The Current State of Sales Training Infographic - e-Learning Infographics - 0 views

elearninginfographics.com/ate-sales-training-infographic

training impact infographic womenslearningstudio

shared by Doris Reeves-Lipscomb on 08 Jan 16 - No Cached
  • Doris Reeves-Lipscomb on 08 Jan 16
     
    blows training out of the water with this infographic
Doris Reeves-Lipscomb

How the Republicans Sold Your Privacy to Internet Providers - The New York Times - 0 views

www.nytimes.com/...acy-to-internet-providers.html

privacy internet NYT big_data source womenslearningstudio

shared by Doris Reeves-Lipscomb on 29 Mar 17 - No Cached
  • The bill not only gives cable companies and wireless providers free rein to do what they like with your browsing history, shopping habits, your location and other information gleaned from your online activity, but it would also prevent the Federal Communications Commission from ever again establishing similar consumer privacy protections.
  • When you make a voice call on your smartphone, the information is protected: Your phone company can’t sell the fact that you are calling car dealerships to others who want to sell you a car. But if the same device and the same network are used to contact car dealers through the internet, that information — the same information, in fact — can be captured and sold by the network. To add insult to injury, you pay the network a monthly fee for the privilege of having your information sold to the highest bidder.
  • Doris Reeves-Lipscomb on 29 Mar 17
     
    article by Tom Wheeler, March 29, 2017, on federal legislation to allow the sale of information about consumers' internet inquiries internet providers.
Doris Reeves-Lipscomb

Nuts and Bolts: Positive Deviance: Page 2 : Learning Solutions Magazine - 0 views

www.learningsolutionsmag.com/...page2

Bozarth Learning_Solutions positive_deviance womenslearningstudio

shared by Doris Reeves-Lipscomb on 28 Aug 17 - No Cached
  • The related field of appreciative inquiry offers similar flip-the-question approaches but is more specific, asking us to look for and build on the positive case or “outlier.” Is there someone in the community already exhibiting the desired behavior? What is enabling them to outperform? What resources are they tapping into that others are not? Not “Why are staph infections so high in the hospital?” but “Why are staph infections lower on the third floor?” Not “Why are sales down in Regions 6 and 9?” but “Why are sales up in Region 4?” Not “Why do so few graduates of our leadership academy get promoted?” but “Why did these seven graduates get promoted?” Why is the accident rate lower in _______? Why is the turnover rate lower in ______? Why are there fewer ethics complaints about ______ division?
  • Doris Reeves-Lipscomb on 28 Aug 17
     
    by Jane Bozarth on how to take the positive outliers' practices and export them to other parts of the organization
Doris Reeves-Lipscomb

How Wall Street Bro Talk Keeps Women Down - The New York Times - 0 views

www.nytimes.com/...bro-talk-keeps-women-down.html

NYT lean-in sexism talk abuse sexual_abuse Wall_Street womenslearningstudio

shared by Doris Reeves-Lipscomb on 14 Jul 16 - No Cached
  • When you create a culture where women are casually torn apart in conversation, how can you ever stomach promoting them, or working for them?
  • It’s hard to violate social norms; it’s even harder when doing so means jeopardizing millions of dollars in future earnings. For an intern, a connection with a managing director can mean a foothold in one of the most lucrative career paths in the world.
  • A woman has never been the chief executive of a major investment bank. Only about 2 percent of hedge fund managers are women. During my years on Wall Street I never saw a woman run a trading or sales desk, which is the first step toward executive management.
  • ...1 more annotation...
  • If you think that this violence has nothing to do with bro talk, you’re wrong. When we dehumanize people in conversation, we give permission for them to be degraded in other ways as well. And even if we don’t participate, our silence condones this language. I deeply regret remaining quiet while women were being disparaged during my eight years as a trader.
  • Doris Reeves-Lipscomb on 14 Jul 16
     
    good article by Sam Polk, July 2016, on how sexist talk by men about women catapults even worse behavior by men
anonymous

Social Media Marketing Ranks High With Female Entrepreneurs | Fox Small Business Center - 1 views

smallbusiness.foxbusiness.com/...high-with-female-entrepreneurs

social social media social media marketing female entrepreneurs small business marketing

shared by anonymous on 03 Apr 14 - No Cached
  • anonymous on 03 Apr 14
     
    ""Women small business owners are not just more optimistic about their own businesses, they're also more bullish about the prospects for female entrepreneurs who are just starting out," said Billie Dragoo, national board chairwoman of the National Association of Women Business Owners. "With a positive outlook and strong entrepreneurial spirit, women business owners continue to be a driving force of our economy." The research also gauged how female business owners are using social media to help grow their companies. While 85 percent of the women surveyed believe social media is important for building customer relationships, only 67 percent currently use social media to connect with customers. The study found that just 25 percent of female business owners are posting on social media at least once a day, with 23 percent rarely posting at all. When they do use social media, LinkedIn, Facebook and YouTube are the preferred platforms."
Doris Reeves-Lipscomb

Why Some Freelancers Fail at Social Media in 4 Lessons - 0 views

blog.thesocialms.com/97816525131

freelancers social media tips Gebauer blog womenslearningstudio

shared by Doris Reeves-Lipscomb on 12 Aug 15 - No Cached
  • Selling/finding new customers is a long process – that is no different in social media than anywhere else.
  • Social Media is about interaction and connecting. Not about sales pitches. Find your target audience and provide what they want first.
  • Everybody needs a message. What is the value you provide? What do you want to be known for? Why should people want to work with you?
  • ...1 more annotation...
  • Being a freelancer is always harder.
  • Doris Reeves-Lipscomb on 12 Aug 15
     
    great post by Susanna Gebauer on freelancers using social media, from September 18, 2014.
Doris Reeves-Lipscomb

To Build Your Business, Smash Your Silos | Fast Company | Business + Innovation - 0 views

www.fastcompany.com/...your-business-smash-your-silos

silos silo_effect flow information learning collaboration womenslearningstudio

shared by Doris Reeves-Lipscomb on 16 Feb 15 - No Cached
  • Silos are necessary in companies. They provide the structure that allows companies to work. Every company is split into divisions, departments, or groups, such as sales, technology, and finance. This structure allows expertise in different areas. In companies, silos tend to be places where information, focus (another word for choosing priorities), and control flow up and down. But company silos also cause problems—that same structure prevents the flow of information, focus, and control outward. And in order for a company to work efficiently, decisions need to be made across silos.
  • Cooperation, communication, and collaboration are the three keys to working across silos. Those are components that ideally any successful working relationship would have, but they are must-haves if you are going to break the organizational silos barrier.
  • knowledge, focus, and control are shared among more than one silo.
  • ...1 more annotation...
  • What priorities do you or your department have that are not aligned with another’s?Put yourself in the place of the other silo—what would make that silo realize that your need was a priority?What information do you or your department have that could be useful to others?What information or assistance do you need from another silo that you are not getting?In what areas would increased collaboration and giving up some autonomy be more beneficial for the company than maintaining your individuality?
  • Doris Reeves-Lipscomb on 16 Feb 15
     
    Blog on leadership by Neil Smith, Fast Company on eliminating barriers that keep departments/groups from sharing the same priorities, knowledge, information for the good of the whole organization.
Doris Reeves-Lipscomb

Orlando Franchises for Sale | Tampa Franchise Opportunities | FranNet Florida - 0 views

www.frannet.com/...pdeering

shared by Doris Reeves-Lipscomb on 29 Mar 16 - No Cached
  • Doris Reeves-Lipscomb on 29 Mar 16
     
    met Pat at the Encore Roadmap Expo March 2016
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