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This blog post by Jeff Thomas Cobb, March 6, 2013, Learning for Leaders,offers four tips for content marketing: determine your minimum effective dose, make it about you as much as your market, use it as a testing and innovation engine, and go after noncustomers.

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

PLP's tips and tricks for using Google apps

five tips by Jeremy B. Koch on storytelling effectively to engage listeners in your nonprofit

project management how -tos by Godin, July 2014

great blog post on how skilled learners create more success for themselves to learn, Saga Briggs, October 11, 2014 on InformED

article by devin Coldewey, June 14, 2013, on how you can thwart tracking and and gain more privacy online.

some good ideas for planning and convening effective meetings/conferences

interesting blog post by Selena Rezvani, featured on WIRL by Mitch Shepard, December 30, 2014 on how to overcome being ignored in meeting. Might be good for LeanIn circle.

Very good, practical article by Marco Albani and Kimberly Henderson, McKinsey & Company, July 2014 on companies and social groups joining forces to protect the environment. The seven tips to make such alliances successful work for all partnerships/odd couples IMO. 1. ID clear reasons to collaborate. "The effort needs to help each partner organization achieve something significant. Incentives such as 'we'll do this for good publicity' or 'we don't want to be left out' are not sufficient." -Nigel Twose, director of the Development Impact Department, International Finance Corporation, World Bank Group 2. Find a fairy godmother "It is important to have a core of totally committed, knowledgeable people who would die in a ditch for what the organization is trying to achieve." -Environmental NGO campaign head 3. Set simple, credible goals 4. Get professional help "It is very important to have an honest broker. The facilitator must be neutral and very structured and keep people moving along at a brutal pace. You need someone who can bring things to a close." -Darrel Webber, secretary general, Roundtable on Sustainable Palm Oil (RSPO) 5. Dedicate good people to the cause "If a company like ours believes something is strategic, then we resource it like it is strategic." -Neil Hawkins, corporate vice president of sustainability, Dow Chemical LOVE #5--HAVE SEEN "COLLABORATIONS" FAIL IN STATE GOVT. BECAUSE GOOD PEOPLE AND SENIOR LEADERSHIP WERE NOT BEHIND IT. 6. Be flexible in defining success "Partners think that collaboration will change the world. Then it doesn't, and they think that it failed. But often the collaboration changed something-the way some part of the system works and delivers outcomes. It is a matter of understanding the nature of change itself." -Simon Zadek, visiting fellow, Tsinghua School of Economics and Management, Beijing 7. Prepare to let go "I've been absent from the FSC since 1997.

guest post by Arun Pradhan for Learnnovators on learning ecosystems

slide deck from docs.com/officetraining for running more effective meetings with Skype. everything from finding and adding people to your contact list to share your screen to record your meeting to using OneNote to take notes