Group items tagged

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Allows one to convert PDF to Word document

Video on YouTube, posted May 9, 2013. "Style and aesthetics cannot rescue failed content." "Google Maps are visualization" helping people do something. "History of visualizing data is history of science" Not an aerie-faerie "Three things to inform your design--what you have to say and communicate, reader is not you and they will come with their own bias and assumptions, and data itself and what it has to say." Can communicate a lot of information very quickly--emotional impact, react to aesthetics of piece, presenting information in visual format is fastest way for them to engage with information." "Successful infographic tells a story. "Hero is one key element of piece." "Take complicated data and convert to something simple. Hours to seconds..." "Data are measurements of something" "Revelation--show us something we haven't seen before"

Georgia Tech does a lot of its courses online and is encouraging more courses to go online. Some questions have been raised about the quality that I am still trying to explore. But the excerpt below on FAQ--last question--might be useful to us in describing our courses. Excerpt: "FAQ Will I get a certificate after completing this class? Certificate of Completion will be provided by Georgia Tech C21U What resources will I need for this class? You will a good internet connection as you may be downloading software, installing software and uploading files. What is the coolest thing I'll learn if I take this class? You will learn how to convert your face-to-face class to a robust online course"

"I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren't generating any extra sales from that traffic. In fact, we weren't generating any sales at all. Because of blogging costs, I had no choice but to figure out how to make it a profitable channel. I did the same for a handful of other corporate blogs and learned a few tricks that can help any blog convert visitors into customers. Here are 9 ways you can get your first online sale from your corporate blog:"

"Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs. Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined. And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.) This makes Pinterest a powerful tool for ecommerce."

Very interesting blog post on how to convert casual readers into activists on Mashable by Geoff Livinston, May 13, 2010. 1. Stop thinking of them as slacktivists 2. Steward people up the Twitter engagement ladder from very low involvement (reads the tweet) to medium (retweets) to high (makes a donation or takes action) or very high (takes action and actively encourages others to do so). 3. Reevaluate the donor funnel to see where people are talking about issue online, listen, reflect back on what you're hearing, invite small acts of engagement, thank people and tell them the difference their acts made, listen some more, invite them to speak... 4. Shift your attitude to understand what hot buttons are to trigger support, cultivate them and make them feel appreciated. 5. Create new calls to action.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

interesting breakdown of attractive landing page for website, most of which we don't do

nice article by Guardian on how to convert data into visualizations/infographics

Susan Greene, a freelance writer and editor of web sites and articles, describes how creating a personal connection with potential customers is crucial on your About Us page. Tell stories, connect with visitors, be creative.

Another About Us page article

Great blog post by Corey Erldon on why blogging is good, Hubspot, November 6, 2013.

very interesting article on morality of linking to platforms or articles that might engage in racist or certain harassment behaviors and when to not link anymore

Although this article concentrates on content curation for marketing, there are some great tips to remember such as identifying your audience, focus your sharing, make sure your curation is of impeccable quality, curate consistently, brand yourself not your company. Love this quote: " Jason Falls of Social Media Explorer publicly states his Twitter strategy is "find good shit and share it.""