Group items tagged

blog by Jarche, 11.02.14 on creating the AAA organization (Action, Alternatives, and Awareness) Action that is focused within the organization, communities of practice to identify and review the alternatives, and awareness that one gets from diverse networks.

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Written by Yuhyun Park , the chair of infollutionZero Foundation. Great graphic of the digital literacies children must learn as "they spend, on average, 7 hours a day in front of screens from television and computers to mobile phones and various digital devices." He defines these skills as Digital Intelligence, or DQ: Digital Safety (behavior risks, content risks, contact risks), Digital Security (password protection, internet security, mobile security), Digital Emotional Intelligence (empathy, emotional awareness/regulation, social and emotional awareness), Digital Communication (online collaboration, online communication, digital footprint), digital literacy (computational thinking, content curation, critical thinking), digital rights (privacy, intellectual property rights, freedom of speech), digital identity (digital citizen, digital co-creator, digital entrepreneur), and Digital Use (screen time, digital health, community participation).

very interesting self-assessment by someone who took Jarche's course on PKM with the self-awareness building components. We struggle with some of the same challenges. Interesting graphic by Jarche in this post on different types of capital.

Blog post by Ron Carlee, October 25, 2011, on Societal Impacts of Digital Exclusion, TechSoup for Libraries. He was "asked to comment on the importance of digital technologies from the perspective of local govenrments." Great quote for connected learning value. See cost proposition below: This increased societal connectiveness and awareness, however, is only available if one is connected. If you're not connected, you're really not connected. In an earlier day, we could legitimately debate the importance of a digital divide relative to other public priorities. In its infancy, informational technology was interesting and useful, but was it truly essential for everyone all the time? This is no longer a credible question. Without digital connectivity in the 21st century, people will earn less, pay more for the things they buy, live life with fewer personal connections, and they will not be exposed to virtual worlds of vast knowledge, art, and even frivolity. If we really care about having successful communities of educated people who can compete in a global economy, who are entrepreneurial and creative, if we really want people to connect with one another, if we want our institutions to connect with the people they serve, if we want a sustainable world that improves the lives of all people, then we must ask the question: can any community afford involuntary, digital exclusion for any of its residents?

blog by Heidi Grant Halvorson on HBR website re: our lack of insight when it comes to analyzing why we do/don't succeed; others know us better, July 30, 2012. See link to free diagnostics to build self-awareness

Blog post by Euan Semple, December 30, 2013, curated by Harold Jarche. Excerpt: "It's not about marketing, or SEO, or "going viral". It is not about internal "enterprise social" or external "social media" It is not even about the platforms or tools on which you choose to write. It is much simpler and much more powerful. It is about developing our awareness, our communication skills, and our collective intelligence. It is about thinking harder and writing better. Blogging is a means by which to rediscover your voice, to learn to share your thoughts with others, and by doing so to help us all get smarter faster. "

Colorful, informative graphical mindmap by Jane Genovese at Learning FUNdamentals in Australia for high school students on how to focus in the age of distraction. The branches include taking time to reflect and review, creating rituals/habits, how to work; managing your space, taking a digital technology detox, and help for addicts. From Learning Fundamentals. Also has a presentation for use with with these learning outcomes: By the end of "The Facebook Effect" workshop students will: 1.have developed an understanding of how social network sites (e.g. Facebook) are highly addictive; 2. have developed an understanding of the many benefits of working in a focused manner in a distraction free environment; 3. have access to a range of tools to help them eliminate distractions in their work environment; 4. have a deeper understanding of how multitasking can slow down their mental processes and lead to poorer learning outcomes; and 5. be aware of strategies to enhance their focus and concentration

"A comment on Joho's (Dave Weinberger) blog post--a memoir of blogging--bySuw Charman-Anderson, January 9, 2014. Excerpt: " I wonder too if my lack of blog writing is related to a lack of blog reading. My RSS reader became so clogged that I feared it, wouldn't open it, and ultimately, abandoned it. And then Twitter and now Zite arrived to provide me with random rewards for clicking and swiping, showing me stuff that I had no idea I wanted to read. Instead of following the writings of a small cadre of smart, lovely people whom I am proud to call my friends, I read random crap off the internet that some algorithm thinks I might be interested in, or that is recommended by the people I follow on Twitter. That may or may not be a good thing. We were all aware of the problems of homophily, and the random clickage does help combat that. But the problem with not following people's blogs closely is that there's no conversation anymore. My blogs used to host great conversations, and I would happily engage in fascinating discussions on other people's sites. You can't do that so easily with Twitter, and Facebook. Indeed, most of my interactions on Facebook, which are scarce as I loathe it, end up being pointless arguments with friends-of-friends who turn out to be idiots. I'd love to see a resurgence in blogging. I think, personally, I need to delete Zite from my ipad and find a good RSS reader so I can follow the blogs of those people that I really care about. Not the worthy blogs I ought to read, but the works of people who matter to me. And then I need to get back to commenting, like this, because there's nothing more encouraging than finding out that people care about what you write, that people appreciate it. And David, I really do appreciate your writing - you're as inspiring and fascinating now as you were back in 2001! "

Linda Stone's key blog in Huffington Post on "Just Breathe: Building the Case for Email Apnea", 2/8/2008 Excerpt: Now I want to know: Is it only the Big Mac that makes us fat? Or, are we more obese and diabetic because of a combination of holding our breath off and on all day and then failing to move when our bodies have prepared us to do so? Can fifteen minutes of diaphragmatic breathing before a meal tune us in to when we're full? If, when we're doing sedentary work, and O2, CO2, and NO are optimally balanced, through healthy breathing, will we escape the ravages of an always-on sympathetic nervous system? Can daily breathing exercises contribute to helping reduce asthma, ADD, depression, obesity, and a host of other stress-related conditions? I predict, within the next 5 to 7 years, breathing exercises will be a significant part of every fitness regime. In the meantime, why not breathe while doing email? Awareness is the first step toward wiping out email apnea! *Email apnea - a temporary absence or suspension of breathing, or shallow breathing, while doing email (Linda Stone, February 2008)

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

An article for BBC by Maggie Jackson, September 2009, about our inability to pay attention in an age driven by speed through technology "Still, I'm worried. These digital age wonders will be squandered if we can't think critically, research well, and evaluate the data-floods we now have at our fingertips - and these are precisely the skills alarmingly lacking among both digital natives and older generations. Half of college students can't judge the objectivity of a website. Workers now switch tasks every three minutes, half the time interrupting themselves. As David Nicholas points out, we spend our time online 'power-bouncing' from info-snippet to data-point. And this propensity to rely on point-and-click, first-up-on-Google answers, along with our growing unwillingness to wrestle uncomfortably with nuances or uncertainties, keeps us stuck on the surface of the 'information' age. We're too often sacrificing depth for breadth in the ways we make sense of the world. Yes, we've always had 'power bouncing' and distraction. And surfing or multitasking may have an important place in 21st-century society as strategies of learning. But going forward, we need to do much more than hopscotch across the web, split-focused and pulled this way and that by choice distractions. We cannot mistake fragmented, diffused attention as avenues of higher thought. Instead, we need to do better at cultivating - perhaps resuscitating? - deep focus, keen awareness and meta-cognitive 'executive' attention - the skills crucial to creativity and problem-solving. "

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

A PDF presenting the mission and strategic plan for Association for Women in Science 2011-2014. Well done in design and content. Look at these goals and objectives: Increase awareness of issues that impede and endanger American competitiveness by limiting progress in STEM careers Promulgate results of important national studies on gender inequity in learning environments and workplaces Work with federal and local agencies to show how gender equity aligns with their goals for workforce development Actively seek out opportunities for positive coverage in the media of AWIS activities and positions Highlight ways to restructure STEM environments to foster diversity and inclusion to advance national competitiveness Focus on career transitions and special needs of women of color and other underrepresented groups Actively propose and support federal legislation and initiatives which are consistent with AWIS policies and position statements such as, but not limited to: 1. Economic equity; 2. Flexible work options; 3. Parental leave; 4. Improvement of post-doc employment status; and 5. Title IX compliance. Develop mechanisms to engage individuals and chapters in advocacy Identify opportunities for innovation and systemic change across multiple work sectors Promote best practice models for employers and educators by gathering and highlighting examples from different disciplines, work sectors, and industries Highlight the central role of professional societies in advancing women's careers Expand our voice through strategic alliances and partnerships

Inside Higher Ed article by Scott Jaschik, April 20, 2015, on how students studying online in California's community colleges are not as successful in completing courses or earning As and Bs as their peers do working f2f in classroom formats.

very nice list of areas and steps to stay aware of in administering/leading a school to help students and teachers the best they can do, John Wink, principal, May 29, 2015 on his blog. Lists "leveraging collaboration" and scaffolding teachers' PD several times as steps that must be taken.

"in this digital age we have sacrificed our privacy in order to access all manner of free stuff on the web. It's a movement that most of us have come to accept. Or have we? I'll borrow a quote I read on MetaFilter recently: 'If you're not paying for it; you are the product'. I'm not sure how many people are fully aware of this sentiment yet or whether they even care. But the next time you're browsing the web or enjoying a video on YouTube, remember that Google is watching your every move; because that's the price you pay."

blog by Tanveer Naseer on leadership terms. Tweeted by Lolly Daskal in March 2014. Terms are meraki (Greek for doing something with love, creativity, & self); sawubona--seeing those we lead for the people they are; ubuntu--becoming aware of the impact we have on those around us; Taarradhin--transforming compromise from zero-sum into a win for everyone.

Great blog post by Jon Husband , February 16, 2013, linked to by Harold Jarche in his blog. Excerpt: "What Wirearchy Means For You As a Leader" Become deeply aware of and truly mindful about the scope and reach of interconnected markets and flows of information. Understand how and why people are connecting, talking, sharing information. Be prepared to listen deeply, be responsible, be accountable and be transparent. As a Manager Become knowledgeable about online work systems and how the need for collaboration is changing the nature of work, generally - and the nature of managerial work specifically. Learning how to be an effective listener and coach is all-important."