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Digital Asset Management consists of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as digital photographs, animations, videos and music. Digital asset management systems are computer software and/or hardware systems that aid in the process of digital asset management. The term "Digital Asset Management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The term "Media Asset Management" (MAM) is sometimes used as a sub-category of "Digital Asset Management", mainly for audio or video content. The more recent concept of Enterprise Content Management (ECM) often describes solutions which address similar features but in a wider range of industries or applications.