About Digital Marketing :
We are a young, passionate and expert digital marketing training company based in the capital of India, Delhi. We are always dedicated and committed to give world class digital marketing training including complete seo/sem, ppc, website design and development, wordpress design, logo/graphics design, email marketing, affiliated marketing and many other training with live projects in Patna. You will get trained by the digital marketing industries experts around the world.
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting and excellent reporting.
Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie.
So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations.
Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business?
ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs.
How do you know what strategy is best for your eCommerce business?
As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business.
Your ideal buyer
While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define your ideal buyer by creating a buyer persona, which will include details such as:
* Name
* Gender
* Age
* Income
* Favorite marketing channels
* Location
* Pain points
* Ambitions
* Hobbies
These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip:
Your marketing goals
Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals.
Common marketing goals for eCommerce businesses include:
* Brand awareness
* Lead acquisition
* Customer acquisition
* Customer retention
Once you hav
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