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Persuasion Through Communication | Social Media Today - 0 views

socialmediatoday.com/...rsuasion-through-communication

persuasion communication social media

shared by Carolyn Reeb on 30 Jan 14 - No Cached

we were persuaded through sending out a one way communication where we talked, they acted.
- Carolyn Reeb on 30 Jan 14
  
  'We' being the Media
  
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They acted by ignoring or buying.
- Carolyn Reeb on 30 Jan 14
  
  'They' being the consumer or viewer (us as the audience)
  
  <div class="cArrow"> </div><div class="cContentInner">'They' being the consumer or viewer (us as the audience)</div>
  
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numbers, the ROI, the reach, frequency, impressions and the sales dollars
- Carolyn Reeb on 30 Jan 14
  
  ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)
  
  <div class="cArrow"> </div><div class="cContentInner">ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)</div>
  
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What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?
- Carolyn Reeb on 30 Jan 14
  
  MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media
  
  <div class="cArrow"> </div><div class="cContentInner">MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media</div>
  
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We are constantly communicating a message verbally and non verbally
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facial expression
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we exist
- Carolyn Reeb on 30 Jan 14
  
  Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)
  
  <div class="cArrow"> </div><div class="cContentInner">Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)</div>
  
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how we are better than the rest and how we can solve their problem
- Carolyn Reeb on 30 Jan 14
  
  By what persuasive techniques?
  
  <div class="cArrow"> </div><div class="cContentInner">By what persuasive techniques? </div>
  
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communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.
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If they do not accept the message they act by either voicing their opinion or ignoring.
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we communicate, we are persuading
- Carolyn Reeb on 30 Jan 14
  
  AGAIN! The Media (we) is INTENT on persuading
  
  <div class="cArrow"> </div><div class="cContentInner">AGAIN! The Media (we) is INTENT on persuading</div>
  
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are persuading them to listen, accept, comprehend and act
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stages of brand perception and acceptance.
- Carolyn Reeb on 30 Jan 14
  
  CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL
  
  <div class="cArrow"> </div><div class="cContentInner">CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL</div>
  
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We buy from people/a brand that we hear,
- Carolyn Reeb on 30 Jan 14
  
  Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes
  
  <div class="cArrow"> </div><div class="cContentInner">Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes</div>
  
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Crafting a message
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needs to guide and direct them
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to persuade them and the repeats to buy
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Unaware. Introducing your brand
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Aware. Those that are aware but not yet sold on your message
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need to be nurtured and pushed along through repeat communications.
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Acceptance. Are they accepting what you are saying?
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We trust people/brands that make us trust them.
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Action. We want people to take action from our communications.
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In social media we are visual.
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Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.
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a speed zone sign vs a police officer sitting with a radar gun
- Carolyn Reeb on 30 Jan 14
  
  In the Media -- recommendation vs. enforced
  
  <div class="cArrow"> </div><div class="cContentInner">In the Media -- recommendation vs. enforced</div>
  
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level of awareness, acceptance and buyer stage.
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The retailers persuaded them to want to have.
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Carolyn Reeb on 30 Jan 14

Part 2

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Short Forms: When Social Media and Short Fiction Intersect - The Toronto Review of Books - 0 views

www.torontoreviewofbooks.com/...ia-and-short-fiction-intersect

short forms social fiction Part2

shared by Carolyn Reeb on 01 May 14 - No Cached

Zoe Whittall’s story “This Just Isn’t Working Out,” published in This Magazine and posted on this.org, uses one-way email communications to chronicle a set of strained relationships
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Greg Kearney’s “Do You Want to Burn to Death and Look Like Steak with Hair” from his collection Pretty, and Jessica Westhead’s “And Also Sharks,”
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resonates for readers immersed in the world of Tumblr and Blogger, mySpace and Pinterest
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...3 more annotations...
Zadie Smith announced her rejection of Facebook in the New York Review of Books. She accused the service of encouraging superficiality in human exchanges,
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The recent work of writer Megan Stielstra is an emblematic example of the hybridity that characterizes new short work infused with online elements.
- Carolyn Reeb on 01 May 14
  
  Great topic sentence - shows the return to the thesis statement
  
  <div class="cArrow"> </div><div class="cContentInner">Great topic sentence - shows the return to the thesis statement</div>
  
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witness the #TuesdaySerial hashtag and emergence
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Carolyn Reeb on 01 May 14

How stories have changed because of technology changes, Part 2

<div class="cArrow"> </div><div class="cContentInner">How stories have changed because of technology changes, Part 2</div>

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POEM: A FEW WORDS ON THE SOUL BY WISLAWA SZYMBORSKA - 0 views

www.poemhunter.com/...a-few-words-on-the-soul

Wislawa Szymborska A Few Words on the Soul

shared by Carolyn Reeb on 10 Aug 14 - No Cached

No one’s got it non-stop,for keeps.
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childhood’s fears and raptures.
- Carolyn Reeb on 10 Aug 14
  
  connection to the fear in "Death of a Naturalist" -- the childish fears the drive us and shape us
  
  <div class="cArrow"> </div><div class="cContentInner">connection to the fear in "Death of a Naturalist" -- the childish fears the drive us and shape us</div>
  
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it prefers silence.
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...2 more annotations...
We can count on itwhen we’re sure of nothingand curious about everything.
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We need itbut apparentlyit needs usfor some reason too.
- Carolyn Reeb on 10 Aug 14
  
  These words try to make the incomprehensible comprehensible. Spirituality drips from this poem. She clearly believes in the force of the unseen.
  
  <div class="cArrow"> </div><div class="cContentInner">These words try to make the incomprehensible comprehensible. Spirituality drips from this poem. She clearly believes in the force of the unseen.</div>
  
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Carolyn Reeb on 10 Aug 14

Part 3: Literature in Translation, poetry

<div class="cArrow"> </div><div class="cContentInner">Part 3: Literature in Translation, poetry</div>

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Hollywood: Chronicle of an Empire - Empire - Hollywood: Chronicle of an Empire - Al Jaz... - 0 views

www.aljazeera.com/...-empire-20142231638349449.html

hollywood empire

shared by Carolyn Reeb on 26 Feb 14 - No Cached

what does the dominance of the US entertainment industry say about its power to shape perceptions about society, culture and history? And does this economic and diplomatic might make Hollywood a chronicle of American power?
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oshua Oppenheimer, the maker of the Oscar-nominated documentary  The Act of Killing, about Indonesian death squad leaders
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Carolyn Reeb on 26 Feb 14

Part 2, the power of entertainment and hollywood

<div class="cArrow"> </div><div class="cContentInner">Part 2, the power of entertainment and hollywood</div>

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Advertising and women - YouTube - 0 views

www.youtube.com/watch

advertising Part 2 Media

shared by Carolyn Reeb on 29 Jan 14 - No Cached

Carolyn Reeb on 29 Jan 14

The media's perception of women -- required text for Part 2 * Show an awareness of the potential for educational, political or ideological influence of the media

<div class="cArrow"> </div><div class="cContentInner">The media's perception of women -- required text for Part 2 * Show an awareness of the potential for educational, political or ideological influence of the media</div>

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The Abuse of Ukraine's Best-Known Poet : The New Yorker - 1 views

www.newyorker.com/...-ukraines-best-known-poet.html

part 2 Ukrainian poet

shared by Carolyn Reeb on 08 Mar 14 - No Cached

Serhiy Zhadan
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Zhadan’s beating has caused a great deal of protest among Russians, and referred me to a statement released by the Russian PEN Center, which reads, in part, “We are observing a severe noetic crisis, akin to what was described by Orwell: the meanings of the words ‘peace,’ ‘war,’ ‘fascism,’ and ’democracy,’ ‘defense,’ and ‘invasion’ are shamelessly warped.”)
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Carolyn Reeb on 08 Mar 14

Orwellian - warped slogans of peace and war

<div class="cArrow"> </div><div class="cContentInner">Orwellian - warped slogans of peace and war</div>

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Marshall Mcluhan Full lecture: The medium is the message - 1977 part 1 v 3 - YouTube - 0 views

www.youtube.com/watch

Part 2

shared by Carolyn Reeb on 14 May 14 - No Cached

Carolyn Reeb on 14 May 14

The Medium is the Message lecture by Mashall McLuhan

<div class="cArrow"> </div><div class="cContentInner">The Medium is the Message lecture by Mashall McLuhan</div>

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Part 1 Language in Cultural Context | English and Social Studies at ISP - 0 views

blogs.isp.cz/...1-language-in-cultural-context

shared by Carolyn Reeb on 08 Nov 13 - No Cached

IB Language & Literature Language and Literature Homework Blogroll Part 1 Language in Cultural Context Part 2 Language and Mass Communication Paper 1 Written Tasks Social Studies 9 Social Studies 9 Homework Blogroll Social Studies 9 Homework Identity Unit: Geography, Media, Development Introduction to Economics Time Zones WWI & Middle East Unit Apartheid in South Africa India and China Social Studies 10 Social Studies 10 Homework Blogroll Grade 10 Homework Page Rise of Hitler Holocaust Global Issues The Cold War ISP Blog Week RSS Part 1 Language in Cultural Context Part 1 Assessments Paper 1 (How to get a 7 by IB) Use PEE or PIE = Point, Example, Explanation/Point, Illustration, Explanation Further Oral Activity & WT FOA slides Assessment Dates Written Task 1 Nov. 18th (First draft for comments is due on Nov. 11th) Paper 1 In-Class Essay Exam Dec. 11th FOA on Part 1 (Language in Cultural Context topics: Social Relations, Individual, Power)  Jan 10th-next three classes FOA Task Sheet w rubric Part 1: The study of language in cultural context aims to enable students to meet the following learning outcomes. Analyse how audience and purpose affect the structure and content of texts.
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Analyze the impact of language changes.
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Demonstrate an awareness of how language and meaning are shaped by culture and context.
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Carolyn Reeb on 08 Nov 13

Our lang and lit class blog with topics and other resources listed

<div class="cArrow"> </div><div class="cContentInner">Our lang and lit class blog with topics and other resources listed</div>

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I Was Putin's Pawn - 1 views

www.politico.com/...-today-putins-pawn-104888.html

media propaganda broadcast news

shared by Daniel Lamken on 22 Mar 14 - No Cached

Daniel Lamken on 22 Mar 14

I knew I had to quit. I’d been a correspondent for RT-the English-language international cable network funded by the Russian government-for about two and a half years. I’d looked the other way as the network smeared America for the sake of making the Kremlin look better by comparison, while it sugarcoated atrocities by one brutal...

<div class="cArrow"> </div><div class="cContentInner">I knew I had to quit. I’d been a correspondent for RT-the English-language international cable network funded by the Russian government-for about two and a half years. I’d looked the other way as the network smeared America for the sake of making the Kremlin look better by comparison, while it sugarcoated atrocities by one brutal...</div>

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The 2 Teenagers Who Run the Wildly Popular Twitter Feed @HistoryInPics - Alexis C. Madr... - 0 views

www.theatlantic.com/...283291

shared by Carolyn Reeb on 26 Jan 14 - No Cached

Carolyn Reeb on 26 Jan 14

@EarthPix

<div class="cArrow"> </div><div class="cContentInner">@EarthPix</div>

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Kim Jong-Un Named The Onion's Sexiest Man Alive For 2012 [UPDATE] | The Onion - America... - 0 views

www.theonion.com/...ns-sexiest-man-alive-for,30379

kim named man onion news

shared by Carolyn Reeb on 20 Mar 14 - No Cached

Carolyn Reeb on 20 Mar 14

Kim sexy article=the onion

<div class="cArrow"> </div><div class="cContentInner">Kim sexy article=the onion</div>

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R.U.R., by Karel Capek - 0 views

ebooks.adelaide.edu.au/...rur

Part 2 Media

shared by Carolyn Reeb on 29 Jan 14 - No Cached

Carolyn Reeb on 29 Jan 14

* Show an awareness of the potential for educational, political or ideological influence of the media Novel book option

<div class="cArrow"> </div><div class="cContentInner">* Show an awareness of the potential for educational, political or ideological influence of the media Novel book option</div>

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Lessons from Jonestown - 1 views

www.apa.org/...jonestown.aspx

propaganda mind control in 1984 and real life

shared by Carolyn Reeb on 26 Feb 14 - No Cached

"1984" is fiction, Orwell possessed a deep understanding of influence processes from social psychology, and his depictions of mind control have been used systematically and effectively by cult leaders, Zimbardo says. Others agree with Zimbardo that such findings raise ethical questions for soci
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"Big brother is watching you." Jones used this idea to gain the loyalty of his followers.
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possibly learned his ability to persuade from a famous social thinker: George Orwell.
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...4 more annotations...
namely sophisticated types of compliance, conformity and obedience training
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remote South American jungle, generating uncertainty in their new surroundings, Cialdini says. And when people are uncertain, they look to others for cues on what to do, research has shown. Zimbardo notes that people are particularly vulnerable when they are in new surroundings, feel lonely or disconnected.
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"power of the crowd"
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1960s, psychologists Stanley Milgram, PhD, Leonard Bickman, PhD, and Lawrence Berkowitz, EdD, demonstrated social influence by having a group of people on a busy New York City sidewalk gaze up at nothing in the sky. When one man looked up at nothing, only 4 percent of passersby joined him. When five people stood on the sidewalk looking up at nothing, 18 percent of passersby joined them. And when a group of 15 gazed upward, 40 percent of passersby then joined, nearly stopping traffic in one minute
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Carolyn Reeb on 26 Feb 14

Mind Control, persuasion, part 2, real life example in Jonestown

<div class="cArrow"> </div><div class="cContentInner">Mind Control, persuasion, part 2, real life example in Jonestown</div>

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▶ Hexaflexagons - YouTube - 0 views

www.youtube.com/watch

ways of telling -- What was up with Pythagoras? language math youtube

shared by Carolyn Reeb on 24 Dec 13 - No Cached

Jonathan Harris: The Web's secret stories | Video on TED.com - 0 views

www.ted.com/..._the_web_s_secret_stories.html

Stories on the Web

shared by Carolyn Reeb on 01 Dec 13 - Cached

Carolyn Reeb on 01 Dec 13

Stories on the Web - social relations of Part one and the Individual

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One Flew Over The Cuckoo's Nest (1975) movie script - Screenplays for You - 0 views

sfy.ru/?script=one_flew

comparative text

shared by Carolyn Reeb on 05 Dec 13 - No Cached

are in the men's dorm making up the Chronics' beds when O.S. the TELEPHONE RINGS.
- Carolyn Reeb on 05 Dec 13
  
  End ch. 3?
  
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No sound as we SEE
- Carolyn Reeb on 05 Dec 13
  
  Ch. 7
  
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Map #3: Major writing systems of the world - 0 views

www.washingtonpost.com/...40-maps-that-explain-the-world

writing systems

shared by Carolyn Reeb on 08 Nov 13 - No Cached

Carolyn Reeb on 08 Nov 13

Does the way we write influence the way we think?

<div class="cArrow"> </div><div class="cContentInner">Does the way we write influence the way we think?</div>

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How Y'all, Youse and You Guys Talk - Interactive Graphic - NYTimes.com - 2 views

www.nytimes.com/...dialect-quiz-map.html

interactive quiz your part of American dialect

shared by Carolyn Reeb on 24 Dec 13 - No Cached

Carolyn Reeb on 24 Dec 13

Take the 25 Q. Harvard research-based quiz to see who you talk like the most. It is based on regions

<div class="cArrow"> </div><div class="cContentInner">Take the 25 Q. Harvard research-based quiz to see who you talk like the most. It is based on regions</div>

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Dostoevsky's Crime and Punishment - 1 views

www.google.com/...viewer

excellent mapping of Crime and Punishment

shared by Carolyn Reeb on 26 Jan 15 - No Cached

Carolyn Reeb on 26 Jan 15

Raskolnikov's journey around St. Petersberg and the bridges and houses mentioned in the story.

<div class="cArrow"> </div><div class="cContentInner">Raskolnikov's journey around St. Petersberg and the bridges and houses mentioned in the story.</div>

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Rives: The Museum of Four in the Morning | Talk Video | TED.com - 0 views

www.ted.com/...um_of_4_o_clock_in_the_morning

Szymborska link

shared by Carolyn Reeb on 18 May 14 - No Cached

Carolyn Reeb on 18 May 14

Part 3 the power of poetry (Szymborska's btw), finding links in coincidences, crowdsourcing and storytelling.

<div class="cArrow"> </div><div class="cContentInner">Part 3 the power of poetry (Szymborska's btw), finding links in coincidences, crowdsourcing and storytelling.</div>

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Showing 20▼ items per page

Group items tagged

Persuasion Through Communication | Social Media Today - 0 views

Short Forms: When Social Media and Short Fiction Intersect - The Toronto Review of Books - 0 views

POEM: A FEW WORDS ON THE SOUL BY WISLAWA SZYMBORSKA - 0 views

Hollywood: Chronicle of an Empire - Empire - Hollywood: Chronicle of an Empire - Al Jaz... - 0 views

Advertising and women - YouTube - 0 views

The Abuse of Ukraine's Best-Known Poet : The New Yorker - 1 views

Marshall Mcluhan Full lecture: The medium is the message - 1977 part 1 v 3 - YouTube - 0 views

Part 1 Language in Cultural Context | English and Social Studies at ISP - 0 views

I Was Putin's Pawn - 1 views

The 2 Teenagers Who Run the Wildly Popular Twitter Feed @HistoryInPics - Alexis C. Madr... - 0 views

Kim Jong-Un Named The Onion's Sexiest Man Alive For 2012 [UPDATE] | The Onion - America... - 0 views

R.U.R., by Karel Capek - 0 views

Lessons from Jonestown - 1 views

▶ Hexaflexagons - YouTube - 0 views

Jonathan Harris: The Web's secret stories | Video on TED.com - 0 views

One Flew Over The Cuckoo's Nest (1975) movie script - Screenplays for You - 0 views

Map #3: Major writing systems of the world - 0 views

How Y'all, Youse and You Guys Talk - Interactive Graphic - NYTimes.com - 2 views

Dostoevsky's Crime and Punishment - 1 views

Rives: The Museum of Four in the Morning | Talk Video | TED.com - 0 views

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