Group items tagged

namely sophisticated types of compliance, conformity and obedience training

remote South American jungle, generating uncertainty in their new surroundings, Cialdini says. And when people are uncertain, they look to others for cues on what to do, research has shown. Zimbardo notes that people are particularly vulnerable when they are in new surroundings, feel lonely or disconnected.

"power of the crowd"

1960s, psychologists Stanley Milgram, PhD, Leonard Bickman, PhD, and Lawrence Berkowitz, EdD, demonstrated social influence by having a group of people on a busy New York City sidewalk gaze up at nothing in the sky. When one man looked up at nothing, only 4 percent of passersby joined him. When five people stood on the sidewalk looking up at nothing, 18 percent of passersby joined them. And when a group of 15 gazed upward, 40 percent of passersby then joined, nearly stopping traffic in one minute