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Persuasion Through Communication | Social Media Today - 0 views

socialmediatoday.com/...rsuasion-through-communication

persuasion communication social media

shared by Carolyn Reeb on 30 Jan 14 - No Cached

we were persuaded through sending out a one way communication where we talked, they acted.
- Carolyn Reeb on 30 Jan 14
  
  'We' being the Media
  
  <div class="cArrow"> </div><div class="cContentInner">'We' being the Media</div>
  
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They acted by ignoring or buying.
- Carolyn Reeb on 30 Jan 14
  
  'They' being the consumer or viewer (us as the audience)
  
  <div class="cArrow"> </div><div class="cContentInner">'They' being the consumer or viewer (us as the audience)</div>
  
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numbers, the ROI, the reach, frequency, impressions and the sales dollars
- Carolyn Reeb on 30 Jan 14
  
  ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)
  
  <div class="cArrow"> </div><div class="cContentInner">ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)</div>
  
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...25 more annotations...
What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?
- Carolyn Reeb on 30 Jan 14
  
  MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media
  
  <div class="cArrow"> </div><div class="cContentInner">MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media</div>
  
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We are constantly communicating a message verbally and non verbally
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facial expression
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we exist
- Carolyn Reeb on 30 Jan 14
  
  Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)
  
  <div class="cArrow"> </div><div class="cContentInner">Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)</div>
  
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how we are better than the rest and how we can solve their problem
- Carolyn Reeb on 30 Jan 14
  
  By what persuasive techniques?
  
  <div class="cArrow"> </div><div class="cContentInner">By what persuasive techniques? </div>
  
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communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.
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If they do not accept the message they act by either voicing their opinion or ignoring.
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we communicate, we are persuading
- Carolyn Reeb on 30 Jan 14
  
  AGAIN! The Media (we) is INTENT on persuading
  
  <div class="cArrow"> </div><div class="cContentInner">AGAIN! The Media (we) is INTENT on persuading</div>
  
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are persuading them to listen, accept, comprehend and act
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stages of brand perception and acceptance.
- Carolyn Reeb on 30 Jan 14
  
  CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL
  
  <div class="cArrow"> </div><div class="cContentInner">CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL</div>
  
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We buy from people/a brand that we hear,
- Carolyn Reeb on 30 Jan 14
  
  Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes
  
  <div class="cArrow"> </div><div class="cContentInner">Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes</div>
  
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Crafting a message
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needs to guide and direct them
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to persuade them and the repeats to buy
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Unaware. Introducing your brand
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Aware. Those that are aware but not yet sold on your message
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need to be nurtured and pushed along through repeat communications.
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Acceptance. Are they accepting what you are saying?
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We trust people/brands that make us trust them.
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Action. We want people to take action from our communications.
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In social media we are visual.
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Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.
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a speed zone sign vs a police officer sitting with a radar gun
- Carolyn Reeb on 30 Jan 14
  
  In the Media -- recommendation vs. enforced
  
  <div class="cArrow"> </div><div class="cContentInner">In the Media -- recommendation vs. enforced</div>
  
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level of awareness, acceptance and buyer stage.
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The retailers persuaded them to want to have.
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Carolyn Reeb on 30 Jan 14

Part 2

<div class="cArrow"> </div><div class="cContentInner">Part 2</div>

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The Abuse of Ukraine's Best-Known Poet : The New Yorker - 1 views

www.newyorker.com/...-ukraines-best-known-poet.html

part 2 Ukrainian poet

shared by Carolyn Reeb on 08 Mar 14 - No Cached

Serhiy Zhadan
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Zhadan’s beating has caused a great deal of protest among Russians, and referred me to a statement released by the Russian PEN Center, which reads, in part, “We are observing a severe noetic crisis, akin to what was described by Orwell: the meanings of the words ‘peace,’ ‘war,’ ‘fascism,’ and ’democracy,’ ‘defense,’ and ‘invasion’ are shamelessly warped.”)
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Carolyn Reeb on 08 Mar 14

Orwellian - warped slogans of peace and war

<div class="cArrow"> </div><div class="cContentInner">Orwellian - warped slogans of peace and war</div>

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▶ Hexaflexagons - YouTube - 0 views

www.youtube.com/watch

ways of telling -- What was up with Pythagoras? language math youtube

shared by Carolyn Reeb on 24 Dec 13 - No Cached

I Was Putin's Pawn - 1 views

www.politico.com/...-today-putins-pawn-104888.html

media propaganda broadcast news

shared by Daniel Lamken on 22 Mar 14 - No Cached

Daniel Lamken on 22 Mar 14

I knew I had to quit. I’d been a correspondent for RT-the English-language international cable network funded by the Russian government-for about two and a half years. I’d looked the other way as the network smeared America for the sake of making the Kremlin look better by comparison, while it sugarcoated atrocities by one brutal...

<div class="cArrow"> </div><div class="cContentInner">I knew I had to quit. I’d been a correspondent for RT-the English-language international cable network funded by the Russian government-for about two and a half years. I’d looked the other way as the network smeared America for the sake of making the Kremlin look better by comparison, while it sugarcoated atrocities by one brutal...</div>

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