Digital Ethnography at Kansas State University

Statistics on TV consumption and internet video watching.

New York Times article from 2009 Study recorded 952 days of behavior. People under 18 were not included in the study. Study's show that people across the age board spend about the same time in front of the screen unlike assumptions that suppose the younger generations spend more time in front of them. About 25% of people asked underestimated the time they spend on media, about the same overestimated their usage.

Statistics of Twitter social media users

A pretty showcase video to see how all the networks work together. Twitter, Facebook, Apple. App uncensored by Apple and being made available around the world for $.99

Thanks for sharing this, Mike! I've read a number of Turkle's works for my grad studies.. this sounds like another winner. best, C

Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average. Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.

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